Design Treatment for the Cover of Salome Play Literary Text - a Contemporary Plastic Vision

Design Treatment for the Cover of Salome Play Literary Text - a Contemporary Plastic VisionPrepared byHeba Abd El Mohaimen Mohammad AwadAssistant Professor at the Faculty of Applied Arts - Damietta University - Advertising Departmenthebaawad13@yahoo.comThe cover is a form of plastic arts presented a...

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Main Author: heba mohamed awad
Format: Article
Language:Arabic
Published: The Arab Association of Civilization and Islamic Arts 2022-08-01
Series:Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm
Subjects:
Online Access:https://jsos.journals.ekb.eg/article_211028_3a88aa30873c12c72bbbe99a46a696c1.pdf
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author heba mohamed awad
author_facet heba mohamed awad
author_sort heba mohamed awad
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description Design Treatment for the Cover of Salome Play Literary Text - a Contemporary Plastic VisionPrepared byHeba Abd El Mohaimen Mohammad AwadAssistant Professor at the Faculty of Applied Arts - Damietta University - Advertising Departmenthebaawad13@yahoo.comThe cover is a form of plastic arts presented as visual artwork, however it is a functional advertising product that serves a promotional purpose. The book cover is one of the most attractive elements for the reader. The art of book cover design is one of the tributaries of graphic design. It is an ancient art that transformed into print advertising inspired by books as early as the early 1900s. The printing technique of lithography, invented in 1798 by German playwright Alois Senefelder (1771: 1834) allowed artists to place illustrations within a print text frame, creating a dialogue between image and words . by the third millennium, the art of book making and book cover became a science being taught worldwide . Book covers depend mostly on computer design, in addition to hand drawing, photographs and graphics, making the book cover a complete standalone piece of art. “Salome” by Oscar Wilde (1900:1854) was chosen to design covers of the play, which combined the art of literature and graphic art in shades of white, black and gray colours, with heavily textured formations, influenced by the technique of engraving art.
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spelling doaj.art-fc29b195f1aa4cc3ba0a8c50527c6d602023-12-14T07:07:55ZaraThe Arab Association of Civilization and Islamic ArtsMaǧallaẗ Al-Turāṯ wa Al-Taṣmīm2735-50712735-508X2022-08-0121034937610.21608/jsos.2021.105737.1111211028Design Treatment for the Cover of Salome Play Literary Text - a Contemporary Plastic Visionheba mohamed awad0Faculty of Applied Arts - Damietta University - DamiettaDesign Treatment for the Cover of Salome Play Literary Text - a Contemporary Plastic VisionPrepared byHeba Abd El Mohaimen Mohammad AwadAssistant Professor at the Faculty of Applied Arts - Damietta University - Advertising Departmenthebaawad13@yahoo.comThe cover is a form of plastic arts presented as visual artwork, however it is a functional advertising product that serves a promotional purpose. The book cover is one of the most attractive elements for the reader. The art of book cover design is one of the tributaries of graphic design. It is an ancient art that transformed into print advertising inspired by books as early as the early 1900s. The printing technique of lithography, invented in 1798 by German playwright Alois Senefelder (1771: 1834) allowed artists to place illustrations within a print text frame, creating a dialogue between image and words . by the third millennium, the art of book making and book cover became a science being taught worldwide . Book covers depend mostly on computer design, in addition to hand drawing, photographs and graphics, making the book cover a complete standalone piece of art. “Salome” by Oscar Wilde (1900:1854) was chosen to design covers of the play, which combined the art of literature and graphic art in shades of white, black and gray colours, with heavily textured formations, influenced by the technique of engraving art.https://jsos.journals.ekb.eg/article_211028_3a88aa30873c12c72bbbe99a46a696c1.pdfgraphic designbook coverwood engraving
spellingShingle heba mohamed awad
Design Treatment for the Cover of Salome Play Literary Text - a Contemporary Plastic Vision
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm
graphic design
book cover
wood engraving
title Design Treatment for the Cover of Salome Play Literary Text - a Contemporary Plastic Vision
title_full Design Treatment for the Cover of Salome Play Literary Text - a Contemporary Plastic Vision
title_fullStr Design Treatment for the Cover of Salome Play Literary Text - a Contemporary Plastic Vision
title_full_unstemmed Design Treatment for the Cover of Salome Play Literary Text - a Contemporary Plastic Vision
title_short Design Treatment for the Cover of Salome Play Literary Text - a Contemporary Plastic Vision
title_sort design treatment for the cover of salome play literary text a contemporary plastic vision
topic graphic design
book cover
wood engraving
url https://jsos.journals.ekb.eg/article_211028_3a88aa30873c12c72bbbe99a46a696c1.pdf
work_keys_str_mv AT hebamohamedawad designtreatmentforthecoverofsalomeplayliterarytextacontemporaryplasticvision