Development of scenario-based planning methodology in the innovation management process (Case study: Information Technology companies)
The innovation management process still lacks the methodological foundations to deal with the turbulent and complex conditions of the future in various fields. One of the new and powerful methods for companies in this situation is scenario-based planning, using scenario planning in companies in the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Command and Staff University
2021-02-01
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| Series: | آیندهپژوهی دفاعی |
| Subjects: | |
| Online Access: | http://www.dfsr.ir/article_243863_0a74e337e3983dc84f4b4fb60078c015.pdf |
| Summary: | The innovation management process still lacks the methodological foundations to deal with the turbulent and complex conditions of the future in various fields. One of the new and powerful methods for companies in this situation is scenario-based planning, using scenario planning in companies in the process of innovation management, to face the complex situation of businesses in the future and to predict market trends and information technology, identify and interpret alternative futures, Identifying weak signals and entering new markets is useful and necessary. Therefore, the present study intends to use the capacities and potentials of scenario planning in order to promote and improve innovation management. In the meantime, the qualitative approach and intuitive logic of scenario planning is very effective and efficient for managing innovation. The method of this research is case-contextual and strategically has a qualitative approach and according to the purpose, it is a fundamental research. A combination of documentary methods (library studies) and interviews with experts have been used to collect data. The study population is information technology companies and purposive sampling method has been used. In order to analyze the data, the method of "Grounded Theory" with Glaser "classical design" approach has been used. The product of data analysis in three stages of open, pivotal and selective coding, resulted in the identification of components in the form of an advanced scenario planning method for innovation management that provides valuable insights and knowledge for decision makers and managers. |
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| ISSN: | 2588-428X 2645-7172 |