Development of scenario-based planning methodology in the innovation management process (Case study: Information Technology companies)

The innovation management process still lacks the methodological foundations to deal with the turbulent and complex conditions of the future in various fields. One of the new and powerful methods for companies in this situation is scenario-based planning, using scenario planning in companies in the...

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Main Authors: Mohsen Keshavarz Turk, Einollah Keshavarz Turk
Format: Article
Language:English
Published: Command and Staff University 2021-02-01
Series:آینده‌پژوهی دفاعی
Subjects:
Online Access:http://www.dfsr.ir/article_243863_0a74e337e3983dc84f4b4fb60078c015.pdf
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author Mohsen Keshavarz Turk
Einollah Keshavarz Turk
author_facet Mohsen Keshavarz Turk
Einollah Keshavarz Turk
author_sort Mohsen Keshavarz Turk
collection DOAJ
description The innovation management process still lacks the methodological foundations to deal with the turbulent and complex conditions of the future in various fields. One of the new and powerful methods for companies in this situation is scenario-based planning, using scenario planning in companies in the process of innovation management, to face the complex situation of businesses in the future and to predict market trends and information technology, identify and interpret alternative futures, Identifying weak signals and entering new markets is useful and necessary. Therefore, the present study intends to use the capacities and potentials of scenario planning in order to promote and improve innovation management. In the meantime, the qualitative approach and intuitive logic of scenario planning is very effective and efficient for managing innovation. The method of this research is case-contextual and strategically has a qualitative approach and according to the purpose, it is a fundamental research. A combination of documentary methods (library studies) and interviews with experts have been used to collect data. The study population is information technology companies and purposive sampling method has been used. In order to analyze the data, the method of "Grounded Theory" with Glaser "classical design" approach has been used. The product of data analysis in three stages of open, pivotal and selective coding, resulted in the identification of components in the form of an advanced scenario planning method for innovation management that provides valuable insights and knowledge for decision makers and managers.
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spelling doaj.art-fc2a19211552432e83487b10156865b82023-03-02T12:30:16ZengCommand and Staff Universityآینده‌پژوهی دفاعی2588-428X2645-71722021-02-01519537810.22034/dfsr.2021.523689.1463243863Development of scenario-based planning methodology in the innovation management process (Case study: Information Technology companies)Mohsen Keshavarz Turk0Einollah Keshavarz Turk1Ph.D. in Futures Studies, Faculty of Management, University of Tehran, Tehran, IranAssistant Prof. Imam Khomeini International University, Qazvin, IranThe innovation management process still lacks the methodological foundations to deal with the turbulent and complex conditions of the future in various fields. One of the new and powerful methods for companies in this situation is scenario-based planning, using scenario planning in companies in the process of innovation management, to face the complex situation of businesses in the future and to predict market trends and information technology, identify and interpret alternative futures, Identifying weak signals and entering new markets is useful and necessary. Therefore, the present study intends to use the capacities and potentials of scenario planning in order to promote and improve innovation management. In the meantime, the qualitative approach and intuitive logic of scenario planning is very effective and efficient for managing innovation. The method of this research is case-contextual and strategically has a qualitative approach and according to the purpose, it is a fundamental research. A combination of documentary methods (library studies) and interviews with experts have been used to collect data. The study population is information technology companies and purposive sampling method has been used. In order to analyze the data, the method of "Grounded Theory" with Glaser "classical design" approach has been used. The product of data analysis in three stages of open, pivotal and selective coding, resulted in the identification of components in the form of an advanced scenario planning method for innovation management that provides valuable insights and knowledge for decision makers and managers.http://www.dfsr.ir/article_243863_0a74e337e3983dc84f4b4fb60078c015.pdfscenario based planninginnovation managementgrounded theoryinformation technology
spellingShingle Mohsen Keshavarz Turk
Einollah Keshavarz Turk
Development of scenario-based planning methodology in the innovation management process (Case study: Information Technology companies)
آینده‌پژوهی دفاعی
scenario based planning
innovation management
grounded theory
information technology
title Development of scenario-based planning methodology in the innovation management process (Case study: Information Technology companies)
title_full Development of scenario-based planning methodology in the innovation management process (Case study: Information Technology companies)
title_fullStr Development of scenario-based planning methodology in the innovation management process (Case study: Information Technology companies)
title_full_unstemmed Development of scenario-based planning methodology in the innovation management process (Case study: Information Technology companies)
title_short Development of scenario-based planning methodology in the innovation management process (Case study: Information Technology companies)
title_sort development of scenario based planning methodology in the innovation management process case study information technology companies
topic scenario based planning
innovation management
grounded theory
information technology
url http://www.dfsr.ir/article_243863_0a74e337e3983dc84f4b4fb60078c015.pdf
work_keys_str_mv AT mohsenkeshavarzturk developmentofscenariobasedplanningmethodologyintheinnovationmanagementprocesscasestudyinformationtechnologycompanies
AT einollahkeshavarzturk developmentofscenariobasedplanningmethodologyintheinnovationmanagementprocesscasestudyinformationtechnologycompanies