| Summary: | Long positioned as the French counterpart of YouTube, Dailymotion repurposed itself primarily as a video hosting service for other media industries following its acquisition by Vivendi in 2015. In doing so, it abandoned many of its distinctive semio-technical and organizational features to conform to a more “traditional” media operation. Starting from this observation, this article has three goals: first, it retraces the company’s economic and semiological “trajectory,” juxtaposing analyses of its industrial strategies and its content selection and editorialization processes. It then defines a “platform” model from which to evaluate changes of orientation in its mediatization activity and its value creation. Finally, this study proposes methodological and theoretical elements with which to better understand the historicity of media arrangements, their plasticity and their hybridization.
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