Health/Nutrition food claims and low-fat food purchase: Projected personality influence in young consumers
Health/nutrition food claims are increasingly used in the food industry but firms still require deeper research to develop a better understanding of consumers in the low-fat food market. In pursuit of this goal, this paper analyses the influence of projected consumer personality on healthy claim cre...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2017-11-01
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| Series: | Journal of Functional Foods |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S175646461730511X |
| _version_ | 1818919463614939136 |
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| author | Inés Küster Natalia Vila |
| author_facet | Inés Küster Natalia Vila |
| author_sort | Inés Küster |
| collection | DOAJ |
| description | Health/nutrition food claims are increasingly used in the food industry but firms still require deeper research to develop a better understanding of consumers in the low-fat food market. In pursuit of this goal, this paper analyses the influence of projected consumer personality on healthy claim credibility, Perceived product health, physical appearance and its repercussion on attitudes (overall attitude to the product) and behaviours (purchase intention). With a sample of 300 young consumers (15–25 years old) and through PLS techniques, our results show that project personality influences the credibility of claims about healthiness and physical appearance. Both concepts play a significant role in global attitudes to low-fat products. At the same time, physical appearance and the overall attitude to low-fat products influence the intention to purchase a low-fat product. These results can be better understood with the analysis of the product category (juice with milk versus sweets) analysed and claims of healthiness used (6 claims where colour and message are altered). |
| first_indexed | 2024-12-20T01:06:16Z |
| format | Article |
| id | doaj.art-fc3e5d30b640492b8838dea0e0c1df83 |
| institution | Directory Open Access Journal |
| issn | 1756-4646 |
| language | English |
| last_indexed | 2024-12-20T01:06:16Z |
| publishDate | 2017-11-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Functional Foods |
| spelling | doaj.art-fc3e5d30b640492b8838dea0e0c1df832022-12-21T19:58:50ZengElsevierJournal of Functional Foods1756-46462017-11-01386676Health/Nutrition food claims and low-fat food purchase: Projected personality influence in young consumersInés Küster0Natalia Vila1Corresponding author.; Department of Marketing, Faculty of Economics, University of Valencia, Avda Tarongers sn, 46022 Valencia, SpainDepartment of Marketing, Faculty of Economics, University of Valencia, Avda Tarongers sn, 46022 Valencia, SpainHealth/nutrition food claims are increasingly used in the food industry but firms still require deeper research to develop a better understanding of consumers in the low-fat food market. In pursuit of this goal, this paper analyses the influence of projected consumer personality on healthy claim credibility, Perceived product health, physical appearance and its repercussion on attitudes (overall attitude to the product) and behaviours (purchase intention). With a sample of 300 young consumers (15–25 years old) and through PLS techniques, our results show that project personality influences the credibility of claims about healthiness and physical appearance. Both concepts play a significant role in global attitudes to low-fat products. At the same time, physical appearance and the overall attitude to low-fat products influence the intention to purchase a low-fat product. These results can be better understood with the analysis of the product category (juice with milk versus sweets) analysed and claims of healthiness used (6 claims where colour and message are altered).http://www.sciencedirect.com/science/article/pii/S175646461730511XLow-fat foodProjected personalityHealth/nutrition claimsGlobal attitudePurchase intentionYoung consumers |
| spellingShingle | Inés Küster Natalia Vila Health/Nutrition food claims and low-fat food purchase: Projected personality influence in young consumers Journal of Functional Foods Low-fat food Projected personality Health/nutrition claims Global attitude Purchase intention Young consumers |
| title | Health/Nutrition food claims and low-fat food purchase: Projected personality influence in young consumers |
| title_full | Health/Nutrition food claims and low-fat food purchase: Projected personality influence in young consumers |
| title_fullStr | Health/Nutrition food claims and low-fat food purchase: Projected personality influence in young consumers |
| title_full_unstemmed | Health/Nutrition food claims and low-fat food purchase: Projected personality influence in young consumers |
| title_short | Health/Nutrition food claims and low-fat food purchase: Projected personality influence in young consumers |
| title_sort | health nutrition food claims and low fat food purchase projected personality influence in young consumers |
| topic | Low-fat food Projected personality Health/nutrition claims Global attitude Purchase intention Young consumers |
| url | http://www.sciencedirect.com/science/article/pii/S175646461730511X |
| work_keys_str_mv | AT ineskuster healthnutritionfoodclaimsandlowfatfoodpurchaseprojectedpersonalityinfluenceinyoungconsumers AT nataliavila healthnutritionfoodclaimsandlowfatfoodpurchaseprojectedpersonalityinfluenceinyoungconsumers |