SUBSTANTIATION OF THE MANAGEMENT STRATEGY FOR TRADE ENTERPRISES ON THE BASIS OF THE DEVELOPMENT OF PERSONNEL’S INNOVATIVE POTENTIAL

SUBSTANTIATION OF THE MANAGEMENT STRATEGY FOR TRADE ENTERPRISES ON THE BASIS OF THE DEVELOPMENT OF PERSONNEL’S INNOVATIVE POTENTIAL

The article specifies the concepts of the ‘strategy for the trade enterprise’, ‘management strategy for the trade enterprise’, ‘development strategy for the trade enterprise’; substantiates scientific regulations of forming the strategic management of the trade enterprise on the basis of the develop...

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Bibliographic Details
Main Authors: Oksana Shepelenko, Natalia Vashchenko
Format: Article
Language:Russian
Published: Inter-regional Institute for Spatial Development 2016-02-01
Series:Krymskij Naučnyj Vestnik
Subjects:
innovative potential
personnel
development strategy
trade enterprise
management
Online Access:http://krvestnik.ru/pub/2016/02/24-Shepelenko-Vashchenko.pdf
Description
Summary:The article specifies the concepts of the ‘strategy for the trade enterprise’, ‘management strategy for the trade enterprise’, ‘development strategy for the trade enterprise’; substantiates scientific regulations of forming the strategic management of the trade enterprise on the basis of the development of personnel’s innovative potential; gives definition of the concept of ‘strategic management of the trade enterprise on the basis of the development of personnel’s innovative potential.
ISSN:2412-1657

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