Pricing Decisions and Game Analysis on Advanced Delivery and Cross-Channel Return in a Dual-Channel Supply Chain System
Advanced delivery and cross-channel return are new phenomena in Omni-channel marketing. This paper studies a dual-channel supply chain system composed of one online retailer, one physical store, and their ordinary manufacturer. It intends to explore the pricing decisions of retailers under four scen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-03-01
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| Series: | Systems |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/11/3/155 |
| _version_ | 1797608885277687808 |
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| author | Rong Zhang Yuhao Lu Bin Liu |
| author_facet | Rong Zhang Yuhao Lu Bin Liu |
| author_sort | Rong Zhang |
| collection | DOAJ |
| description | Advanced delivery and cross-channel return are new phenomena in Omni-channel marketing. This paper studies a dual-channel supply chain system composed of one online retailer, one physical store, and their ordinary manufacturer. It intends to explore the pricing decisions of retailers under four scenarios concerning the question whether deliver goods in advance and use cross-channel return. We analyze the impact of the operation costs of physical stores and the transportation costs of the online retailer on the above strategies, and with numerical examples, analyze the impact of consumers’ perceived value on the profits of each scenario. The results show that the default rate of consumers’ unpaid balance and the cross-channel return rate directly influences the online retailer’s strategy choice. The pricing of the physical store is related to the proportion of unpaid balance and return rate of the online retailer. Customers’ perceived value brought by advanced delivery leads to profit changes in supply chain members and is influenced by the online retailer’s cross-channel return strategy. |
| first_indexed | 2024-03-11T05:49:49Z |
| format | Article |
| id | doaj.art-fc67e21821f344b184b6c45ee18245e9 |
| institution | Directory Open Access Journal |
| issn | 2079-8954 |
| language | English |
| last_indexed | 2024-03-11T05:49:49Z |
| publishDate | 2023-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Systems |
| spelling | doaj.art-fc67e21821f344b184b6c45ee18245e92023-11-17T14:11:29ZengMDPI AGSystems2079-89542023-03-0111315510.3390/systems11030155Pricing Decisions and Game Analysis on Advanced Delivery and Cross-Channel Return in a Dual-Channel Supply Chain SystemRong Zhang0Yuhao Lu1Bin Liu2Research Center of Logistics, Shanghai Maritime University, Shanghai 201306, ChinaResearch Center of Logistics, Shanghai Maritime University, Shanghai 201306, ChinaBusiness School, University of Shanghai for Science and Technology, Shanghai 200093, ChinaAdvanced delivery and cross-channel return are new phenomena in Omni-channel marketing. This paper studies a dual-channel supply chain system composed of one online retailer, one physical store, and their ordinary manufacturer. It intends to explore the pricing decisions of retailers under four scenarios concerning the question whether deliver goods in advance and use cross-channel return. We analyze the impact of the operation costs of physical stores and the transportation costs of the online retailer on the above strategies, and with numerical examples, analyze the impact of consumers’ perceived value on the profits of each scenario. The results show that the default rate of consumers’ unpaid balance and the cross-channel return rate directly influences the online retailer’s strategy choice. The pricing of the physical store is related to the proportion of unpaid balance and return rate of the online retailer. Customers’ perceived value brought by advanced delivery leads to profit changes in supply chain members and is influenced by the online retailer’s cross-channel return strategy.https://www.mdpi.com/2079-8954/11/3/155dual-channel supply chainadvanced deliverycross-channel returnpricing decisiongame analysis |
| spellingShingle | Rong Zhang Yuhao Lu Bin Liu Pricing Decisions and Game Analysis on Advanced Delivery and Cross-Channel Return in a Dual-Channel Supply Chain System Systems dual-channel supply chain advanced delivery cross-channel return pricing decision game analysis |
| title | Pricing Decisions and Game Analysis on Advanced Delivery and Cross-Channel Return in a Dual-Channel Supply Chain System |
| title_full | Pricing Decisions and Game Analysis on Advanced Delivery and Cross-Channel Return in a Dual-Channel Supply Chain System |
| title_fullStr | Pricing Decisions and Game Analysis on Advanced Delivery and Cross-Channel Return in a Dual-Channel Supply Chain System |
| title_full_unstemmed | Pricing Decisions and Game Analysis on Advanced Delivery and Cross-Channel Return in a Dual-Channel Supply Chain System |
| title_short | Pricing Decisions and Game Analysis on Advanced Delivery and Cross-Channel Return in a Dual-Channel Supply Chain System |
| title_sort | pricing decisions and game analysis on advanced delivery and cross channel return in a dual channel supply chain system |
| topic | dual-channel supply chain advanced delivery cross-channel return pricing decision game analysis |
| url | https://www.mdpi.com/2079-8954/11/3/155 |
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