Review: Dominik Schrage & Markus R. Friederici (Eds.) (2008). Zwischen Methodenpluralismus und Datenhandel [Between Methodological Pluralism and Data Trading: A Contribution to the Sociology of Commercial Consumer Research]
The focus of the papers in the edited volume "Between Methodological Pluralism and Data Trading" is on the role of commercial consumption research from a sociological point of view. After an introduction about the importance of commercial consumption research, crucial questions of methodol...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
FQS
2010-03-01
|
| Series: | Forum: Qualitative Social Research |
| Subjects: | |
| Online Access: | http://www.qualitative-research.net/index.php/fqs/article/view/1452 |
| _version_ | 1818139205354651648 |
|---|---|
| author | Renate Buber |
| author_facet | Renate Buber |
| author_sort | Renate Buber |
| collection | DOAJ |
| description | The focus of the papers in the edited volume "Between Methodological Pluralism and Data Trading" is on the role of commercial consumption research from a sociological point of view. After an introduction about the importance of commercial consumption research, crucial questions of methodological pluralism and data trading are discussed. Alongside the identification of validity as a marker of prestige in commercial consumption research, the transfer between academic and commercial research is outlined with practical examples and a comprehensive empirical study. The importance of the Internet in consumption research is discussed with reference to personalized mass consumption and the transparency of markets.
URN: urn:nbn:de:0114-fqs1002209 |
| first_indexed | 2024-12-11T10:24:23Z |
| format | Article |
| id | doaj.art-fc79c0acfadc41f7ab0465c07237669f |
| institution | Directory Open Access Journal |
| issn | 1438-5627 |
| language | deu |
| last_indexed | 2024-12-11T10:24:23Z |
| publishDate | 2010-03-01 |
| publisher | FQS |
| record_format | Article |
| series | Forum: Qualitative Social Research |
| spelling | doaj.art-fc79c0acfadc41f7ab0465c07237669f2022-12-22T01:11:15ZdeuFQSForum: Qualitative Social Research1438-56272010-03-011121298Review: Dominik Schrage & Markus R. Friederici (Eds.) (2008). Zwischen Methodenpluralismus und Datenhandel [Between Methodological Pluralism and Data Trading: A Contribution to the Sociology of Commercial Consumer Research]Renate Buber0Wirtschaftsuniversität WienThe focus of the papers in the edited volume "Between Methodological Pluralism and Data Trading" is on the role of commercial consumption research from a sociological point of view. After an introduction about the importance of commercial consumption research, crucial questions of methodological pluralism and data trading are discussed. Alongside the identification of validity as a marker of prestige in commercial consumption research, the transfer between academic and commercial research is outlined with practical examples and a comprehensive empirical study. The importance of the Internet in consumption research is discussed with reference to personalized mass consumption and the transparency of markets. URN: urn:nbn:de:0114-fqs1002209http://www.qualitative-research.net/index.php/fqs/article/view/1452market researchresearch methodologyqualitative methodscommercial consumption researchInternet |
| spellingShingle | Renate Buber Review: Dominik Schrage & Markus R. Friederici (Eds.) (2008). Zwischen Methodenpluralismus und Datenhandel [Between Methodological Pluralism and Data Trading: A Contribution to the Sociology of Commercial Consumer Research] Forum: Qualitative Social Research market research research methodology qualitative methods commercial consumption research Internet |
| title | Review: Dominik Schrage & Markus R. Friederici (Eds.) (2008). Zwischen Methodenpluralismus und Datenhandel [Between Methodological Pluralism and Data Trading: A Contribution to the Sociology of Commercial Consumer Research] |
| title_full | Review: Dominik Schrage & Markus R. Friederici (Eds.) (2008). Zwischen Methodenpluralismus und Datenhandel [Between Methodological Pluralism and Data Trading: A Contribution to the Sociology of Commercial Consumer Research] |
| title_fullStr | Review: Dominik Schrage & Markus R. Friederici (Eds.) (2008). Zwischen Methodenpluralismus und Datenhandel [Between Methodological Pluralism and Data Trading: A Contribution to the Sociology of Commercial Consumer Research] |
| title_full_unstemmed | Review: Dominik Schrage & Markus R. Friederici (Eds.) (2008). Zwischen Methodenpluralismus und Datenhandel [Between Methodological Pluralism and Data Trading: A Contribution to the Sociology of Commercial Consumer Research] |
| title_short | Review: Dominik Schrage & Markus R. Friederici (Eds.) (2008). Zwischen Methodenpluralismus und Datenhandel [Between Methodological Pluralism and Data Trading: A Contribution to the Sociology of Commercial Consumer Research] |
| title_sort | review dominik schrage markus r friederici eds 2008 zwischen methodenpluralismus und datenhandel between methodological pluralism and data trading a contribution to the sociology of commercial consumer research |
| topic | market research research methodology qualitative methods commercial consumption research Internet |
| url | http://www.qualitative-research.net/index.php/fqs/article/view/1452 |
| work_keys_str_mv | AT renatebuber reviewdominikschragemarkusrfriedericieds2008zwischenmethodenpluralismusunddatenhandelbetweenmethodologicalpluralismanddatatradingacontributiontothesociologyofcommercialconsumerresearch |