Zeitgeist Effects, Fragmentation of Media Use, and Value Consensus
Finland changed from an industrial society to an information society in 1991-2015. Due to economic fluctuations, diffusion of digitalization and media turbulence the period changed Finnish society a lot. We studied the impact of this on basic human values with Schwartz’s approach, and concentrated o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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PsychOpen GOLD/ Leibniz Institute for Psychology
2020-04-01
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| Series: | Journal of Social and Political Psychology |
| Subjects: | |
| Online Access: | http://jspp.psychopen.eu/article/view/1117 |
| _version_ | 1797971871043420160 |
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| author | Martti Puohiniemi Markku Verkasalo |
| author_facet | Martti Puohiniemi Markku Verkasalo |
| author_sort | Martti Puohiniemi |
| collection | DOAJ |
| description | Finland changed from an industrial society to an information society in 1991-2015. Due to economic fluctuations, diffusion of digitalization and media turbulence the period changed Finnish society a lot. We studied the impact of this on basic human values with Schwartz’s approach, and concentrated on zeitgeist effects. We developed a definition of zeitgeist effects and a set of hypotheses, based on the literature, to study how major societal changes influence values. Also, we found theoretical similarities between value consensus, democratization and the fragmentation of media use that we analyzed. Data (N = 7.172) were collected in five waves. We measured changes in the ten values, and used the two value dimensions based on factor analysis, also. Moreover, we used the Schwartz value map to illustrate value changes in social groups. The combination of the latter two methods offer a parsimonious way to get an overview of value change over a longer period of time, but single values suit better for the analysis of short-term changes. Our hypotheses received support regarding overall change that is small, as well as regarding zeitgeist effects in the 1990s, the disappearance of them in the new millennium, and how the values of social groups started to change in different directions in the era of social media. The above changes including the disappearance of zeitgeist effects in the new millennium were linked to societal events, e.g. fragmentation of media use. Moreover, we found that in a complex society zeitgeist effects might mirror simultaneous impact of several events. |
| first_indexed | 2024-04-11T03:38:22Z |
| format | Article |
| id | doaj.art-fc8d390675b54008a5a1b11304250cf1 |
| institution | Directory Open Access Journal |
| issn | 2195-3325 |
| language | English |
| last_indexed | 2024-04-11T03:38:22Z |
| publishDate | 2020-04-01 |
| publisher | PsychOpen GOLD/ Leibniz Institute for Psychology |
| record_format | Article |
| series | Journal of Social and Political Psychology |
| spelling | doaj.art-fc8d390675b54008a5a1b11304250cf12023-01-02T04:37:01ZengPsychOpen GOLD/ Leibniz Institute for PsychologyJournal of Social and Political Psychology2195-33252020-04-018130033210.5964/jspp.v8i1.1117jspp.v8i1.1117Zeitgeist Effects, Fragmentation of Media Use, and Value ConsensusMartti Puohiniemi0Markku Verkasalo1Independent Researcher, University of Helsinki, Helsinki, FinlandDepartment of Psychology and Logopedics, University of Helsinki, Helsinki, FinlandFinland changed from an industrial society to an information society in 1991-2015. Due to economic fluctuations, diffusion of digitalization and media turbulence the period changed Finnish society a lot. We studied the impact of this on basic human values with Schwartz’s approach, and concentrated on zeitgeist effects. We developed a definition of zeitgeist effects and a set of hypotheses, based on the literature, to study how major societal changes influence values. Also, we found theoretical similarities between value consensus, democratization and the fragmentation of media use that we analyzed. Data (N = 7.172) were collected in five waves. We measured changes in the ten values, and used the two value dimensions based on factor analysis, also. Moreover, we used the Schwartz value map to illustrate value changes in social groups. The combination of the latter two methods offer a parsimonious way to get an overview of value change over a longer period of time, but single values suit better for the analysis of short-term changes. Our hypotheses received support regarding overall change that is small, as well as regarding zeitgeist effects in the 1990s, the disappearance of them in the new millennium, and how the values of social groups started to change in different directions in the era of social media. The above changes including the disappearance of zeitgeist effects in the new millennium were linked to societal events, e.g. fragmentation of media use. Moreover, we found that in a complex society zeitgeist effects might mirror simultaneous impact of several events.http://jspp.psychopen.eu/article/view/1117age-education groupsdemocratizationdigitalizationfragmentation of media usesocietal changevalue changevalue consensusschwartz’s value mapzeitgeist effects |
| spellingShingle | Martti Puohiniemi Markku Verkasalo Zeitgeist Effects, Fragmentation of Media Use, and Value Consensus Journal of Social and Political Psychology age-education groups democratization digitalization fragmentation of media use societal change value change value consensus schwartz’s value map zeitgeist effects |
| title | Zeitgeist Effects, Fragmentation of Media Use, and Value Consensus |
| title_full | Zeitgeist Effects, Fragmentation of Media Use, and Value Consensus |
| title_fullStr | Zeitgeist Effects, Fragmentation of Media Use, and Value Consensus |
| title_full_unstemmed | Zeitgeist Effects, Fragmentation of Media Use, and Value Consensus |
| title_short | Zeitgeist Effects, Fragmentation of Media Use, and Value Consensus |
| title_sort | zeitgeist effects fragmentation of media use and value consensus |
| topic | age-education groups democratization digitalization fragmentation of media use societal change value change value consensus schwartz’s value map zeitgeist effects |
| url | http://jspp.psychopen.eu/article/view/1117 |
| work_keys_str_mv | AT marttipuohiniemi zeitgeisteffectsfragmentationofmediauseandvalueconsensus AT markkuverkasalo zeitgeisteffectsfragmentationofmediauseandvalueconsensus |