Analysis of E-Advertising on Sales
The purpose of this research is to analyse the increase in product sales using social media advertising. The research was conducted using literature study method and questionnaires that distributed to sellers who used social media advertising in marketing their products. The results show that sellin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Negeri Jakarta
2021-12-01
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| Series: | Journal of Business and Behavioural Entrepreneurship |
| Subjects: | |
| Online Access: | http://journal.unj.ac.id/unj/index.php/jobbe/article/view/15710 |
| _version_ | 1818330503252541440 |
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| author | Tatik Rohmawati Senny Luckyardi |
| author_facet | Tatik Rohmawati Senny Luckyardi |
| author_sort | Tatik Rohmawati |
| collection | DOAJ |
| description | The purpose of this research is to analyse the increase in product sales using social media advertising. The research was conducted using literature study method and questionnaires that distributed to sellers who used social media advertising in marketing their products. The results show that selling products on social media using advertisements can generate more sales and cunsomers. With social media advertising, sellers can choose the type of potential customers according to the product being sold. The sellers can determine the type of prospective customer based on thier age, residence, and/or hobbies to it easier for the seller to divert the sale of their product. Therefore, social media advertising helps sellers who market their products to generate more sales. |
| first_indexed | 2024-12-13T13:04:59Z |
| format | Article |
| id | doaj.art-fc912240fcb4440a909e8d9ef9be61f5 |
| institution | Directory Open Access Journal |
| issn | 2580-0272 |
| language | English |
| last_indexed | 2024-12-13T13:04:59Z |
| publishDate | 2021-12-01 |
| publisher | Universitas Negeri Jakarta |
| record_format | Article |
| series | Journal of Business and Behavioural Entrepreneurship |
| spelling | doaj.art-fc912240fcb4440a909e8d9ef9be61f52022-12-21T23:44:51ZengUniversitas Negeri JakartaJournal of Business and Behavioural Entrepreneurship2580-02722021-12-01521510.21009/JOBBE.005.2.0115710Analysis of E-Advertising on SalesTatik Rohmawati0Senny Luckyardi1Departemen Ilmu Pemerintahan, Universitas Komputer Indonesia, IndonesiaDepartemen Magister Manajemen, Universitas Komputer IndonesiaThe purpose of this research is to analyse the increase in product sales using social media advertising. The research was conducted using literature study method and questionnaires that distributed to sellers who used social media advertising in marketing their products. The results show that selling products on social media using advertisements can generate more sales and cunsomers. With social media advertising, sellers can choose the type of potential customers according to the product being sold. The sellers can determine the type of prospective customer based on thier age, residence, and/or hobbies to it easier for the seller to divert the sale of their product. Therefore, social media advertising helps sellers who market their products to generate more sales.http://journal.unj.ac.id/unj/index.php/jobbe/article/view/15710product sales, media social advertising. |
| spellingShingle | Tatik Rohmawati Senny Luckyardi Analysis of E-Advertising on Sales Journal of Business and Behavioural Entrepreneurship product sales, media social advertising. |
| title | Analysis of E-Advertising on Sales |
| title_full | Analysis of E-Advertising on Sales |
| title_fullStr | Analysis of E-Advertising on Sales |
| title_full_unstemmed | Analysis of E-Advertising on Sales |
| title_short | Analysis of E-Advertising on Sales |
| title_sort | analysis of e advertising on sales |
| topic | product sales, media social advertising. |
| url | http://journal.unj.ac.id/unj/index.php/jobbe/article/view/15710 |
| work_keys_str_mv | AT tatikrohmawati analysisofeadvertisingonsales AT sennyluckyardi analysisofeadvertisingonsales |