How to Successfully Bring Innovative Product to Market (Features and Typology of Marketing Strategies) / Сущность и типология маркетинговых стратегий продвижения инновационных продуктов на рынок
The article discusses the theoretical aspects of strategic marketing, the essence of marketing strategies, their design levels and approaches to classification. A brief description of corporate strategy, competition strategies as well as instrumental concepts is given. Special attention is paid to t...
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| Format: | Article |
| Language: | deu |
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Yaroslav-the-Wise Novgorod State University
2019-12-01
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| Series: | Beneficium |
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| Online Access: | https://beneficium.pro/index.php/beneficium/article/view/BENEFICIUM.2019.4%2833%29.65-73/75 |