SOCIAL ENTREPRENEURS’ IDENTITY. A CASE STUDY OF ROMANIA
The literature identified several factors affecting individuals’ orientation in pursuing social value creation. Thus, this paper investigates past entrepreneurial experiences, economic and socio-cultural factors, and demographic characteristics that could predict individuals’ entrepreneurial social...
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| Format: | Article |
| Language: | English |
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Publishing house of University of Pitesti, Romania
2021-10-01
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| Series: | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
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| Online Access: | http://economic.upit.ro/RePEc/pdf/2021_2_2.pdf |
| Summary: | The literature identified several factors affecting individuals’ orientation in pursuing social value creation. Thus, this paper investigates past entrepreneurial experiences, economic and socio-cultural factors, and demographic characteristics that could predict individuals’ entrepreneurial social orientation. Intrinsic motivation is assessed as a factor influencing social entrepreneurial decision-making. This study uses the social identity theory and self-determination theory as a base of the study. Data were collected from 143 established entrepreneurs and use a mixed methodology to analyse it. The results suggest that all factors investigated are positively affecting entrepreneurs’ social orientation, aligning their profiles with others from elsewhere. Intrinsic motivation expressed by individuals’ desire to create social value is the significant factor in differentiating them from commercial entrepreneurs. This study identifies some of the missing links in the Romanian social entrepreneurship research by providing new insights into the entrepreneurial process. |
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| ISSN: | 1583-1809 2344-4908 |