The Cost of Managing Intangibles in Global Markets
Intangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and resources must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2010-06-01
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| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/index.php/sym/article/view/9374 |
| _version_ | 1828134060849889280 |
|---|---|
| author | Margherita Corniani |
| author_facet | Margherita Corniani |
| author_sort | Margherita Corniani |
| collection | DOAJ |
| description | Intangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and resources must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs). |
| first_indexed | 2024-04-11T17:28:28Z |
| format | Article |
| id | doaj.art-fcc9bc49cc9c42748d1449c484fb265c |
| institution | Directory Open Access Journal |
| issn | 1593-0300 1593-0319 |
| language | English |
| last_indexed | 2024-04-11T17:28:28Z |
| publishDate | 2010-06-01 |
| publisher | Niccolò Cusano University-Rome |
| record_format | Article |
| series | Symphonya |
| spelling | doaj.art-fcc9bc49cc9c42748d1449c484fb265c2022-12-22T04:12:13ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192010-06-012526610.4468/2010.2.05corniani152The Cost of Managing Intangibles in Global MarketsMargherita CornianiIntangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and resources must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs).https://symphonya.unicusano.it/index.php/sym/article/view/9374intangible assetsglobal competitionbrandbrand equity patenttrademark |
| spellingShingle | Margherita Corniani The Cost of Managing Intangibles in Global Markets Symphonya intangible assets global competition brand brand equity patent trademark |
| title | The Cost of Managing Intangibles in Global Markets |
| title_full | The Cost of Managing Intangibles in Global Markets |
| title_fullStr | The Cost of Managing Intangibles in Global Markets |
| title_full_unstemmed | The Cost of Managing Intangibles in Global Markets |
| title_short | The Cost of Managing Intangibles in Global Markets |
| title_sort | cost of managing intangibles in global markets |
| topic | intangible assets global competition brand brand equity patent trademark |
| url | https://symphonya.unicusano.it/index.php/sym/article/view/9374 |
| work_keys_str_mv | AT margheritacorniani thecostofmanagingintangiblesinglobalmarkets AT margheritacorniani costofmanagingintangiblesinglobalmarkets |