Relationship between Perceived Usefulness and Online Shopping Behaviour among University Students
E-marketers can now reap the benefits of the increasing use of the Internet in Malaysia. Such marketers understand a factor that influences online shopping behaviour among students while maintaining their existing online customers, which is vital to developing their marketing strategies. The purpose...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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UiTM Press
2022-06-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: | |
| Online Access: | https://myjms.mohe.gov.my/index.php/JIBE/article/view/18668/9896 |
| _version_ | 1797449115932557312 |
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| author | Mohamad Shazwan Shauqi Ithnin Nor ‘Ain Abdullah Mohd Lutfi Iskandar |
| author_facet | Mohamad Shazwan Shauqi Ithnin Nor ‘Ain Abdullah Mohd Lutfi Iskandar |
| author_sort | Mohamad Shazwan Shauqi Ithnin |
| collection | DOAJ |
| description | E-marketers can now reap the benefits of the increasing use of the Internet in Malaysia. Such marketers understand a factor that influences online shopping behaviour among students while maintaining their existing online customers, which is vital to developing their marketing strategies. The purpose of this study is to investigate the role of perceived usefulness that influence online shopping behaviour among university students. As for methodology, primary data was collected from a sample size of 276 students at private University in Shah Alam using survey instruments. The collected data was analysed using SmartPLS. The findings revealed that perceived usefulness have positive relationship on online shopping behaviour among university students. This research also includes a discussion, limitations, recommendations, and conclusions. |
| first_indexed | 2024-03-09T14:20:12Z |
| format | Article |
| id | doaj.art-fcd3b064592f456b9ab2cf13a4749206 |
| institution | Directory Open Access Journal |
| issn | 2550-1429 |
| language | English |
| last_indexed | 2024-03-09T14:20:12Z |
| publishDate | 2022-06-01 |
| publisher | UiTM Press |
| record_format | Article |
| series | Journal of International Business, Economics and Entrepreneurship |
| spelling | doaj.art-fcd3b064592f456b9ab2cf13a47492062023-11-28T16:51:29ZengUiTM PressJournal of International Business, Economics and Entrepreneurship2550-14292022-06-0171626810.24191/jibe.v7i1.18668Relationship between Perceived Usefulness and Online Shopping Behaviour among University StudentsMohamad Shazwan Shauqi Ithnin0Nor ‘Ain Abdullah1Mohd Lutfi Iskandar2Faculty of Business Management and Professional Studies, Management and Science University, Shah Alam, MalaysiaFaculty of Business Management and Professional Studies, Management and Science University, Shah Alam, MalaysiaFaculty of Business Management and Professional Studies, Management and Science University, Shah Alam, MalaysiaE-marketers can now reap the benefits of the increasing use of the Internet in Malaysia. Such marketers understand a factor that influences online shopping behaviour among students while maintaining their existing online customers, which is vital to developing their marketing strategies. The purpose of this study is to investigate the role of perceived usefulness that influence online shopping behaviour among university students. As for methodology, primary data was collected from a sample size of 276 students at private University in Shah Alam using survey instruments. The collected data was analysed using SmartPLS. The findings revealed that perceived usefulness have positive relationship on online shopping behaviour among university students. This research also includes a discussion, limitations, recommendations, and conclusions.https://myjms.mohe.gov.my/index.php/JIBE/article/view/18668/9896online shopping behaviorperceived usefulnessuniversity studentsprivate universitytam |
| spellingShingle | Mohamad Shazwan Shauqi Ithnin Nor ‘Ain Abdullah Mohd Lutfi Iskandar Relationship between Perceived Usefulness and Online Shopping Behaviour among University Students Journal of International Business, Economics and Entrepreneurship online shopping behavior perceived usefulness university students private university tam |
| title | Relationship between Perceived Usefulness and Online Shopping Behaviour among University Students |
| title_full | Relationship between Perceived Usefulness and Online Shopping Behaviour among University Students |
| title_fullStr | Relationship between Perceived Usefulness and Online Shopping Behaviour among University Students |
| title_full_unstemmed | Relationship between Perceived Usefulness and Online Shopping Behaviour among University Students |
| title_short | Relationship between Perceived Usefulness and Online Shopping Behaviour among University Students |
| title_sort | relationship between perceived usefulness and online shopping behaviour among university students |
| topic | online shopping behavior perceived usefulness university students private university tam |
| url | https://myjms.mohe.gov.my/index.php/JIBE/article/view/18668/9896 |
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