Relationship between Perceived Usefulness and Online Shopping Behaviour among University Students

Relationship between Perceived Usefulness and Online Shopping Behaviour among University Students

E-marketers can now reap the benefits of the increasing use of the Internet in Malaysia. Such marketers understand a factor that influences online shopping behaviour among students while maintaining their existing online customers, which is vital to developing their marketing strategies. The purpose...

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Bibliographic Details
Main Authors: Mohamad Shazwan Shauqi Ithnin, Nor ‘Ain Abdullah, Mohd Lutfi Iskandar
Format: Article
Language:English
Published: UiTM Press 2022-06-01
Series:Journal of International Business, Economics and Entrepreneurship
Subjects:
online shopping behavior
perceived usefulness
university students
private university
tam
Online Access:https://myjms.mohe.gov.my/index.php/JIBE/article/view/18668/9896

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