Real Value of Advertising Value Equivalent in Sport Sponsorship
Conducted examinations were aimed at examining to what degree formal values of the advertising value equivalent (AVE) are ahead of their real value. The reason behind setting the real amount of the AVE is that many sponsoring entities supporting sport treat this factor as the main determinant in ev...
Main Authors: | Sebastian Kot, Michał Kucharski |
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Format: | Article |
Language: | English |
Published: |
EconJournals
2017-01-01
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Series: | International Review of Management and Marketing |
Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/3001 |
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