| Summary: | Law 12.305/2010, passed in 2010, made companies responsible for the solid waste issued from their production
and clients’ post-consumption. In this situation, and considering the low rate of Reverse Logistics (RL) activities
within the metropolitan regions of Brazil’s largest cities compared to the high rate of waste produced per day, this
article introduces the challenges and opportunities of introducing RL operations in the context of the National
Solid Waste Policy (NSWP), in order to support and encourage companies to apply reverse processes in their
production and clients’ post-consumption. To this end, the methodology used was to review the literature on
the NSWP and RL, as well as unstructured interviews, allowing the challenges and opportunities for RL under
the perspective of the NSWP to be presented as the main results. After checking the relevance of each topic, it
was concluded that RL systems associated to the NSWP are crucial to overcoming challenges and exploiting the
opportunities presented
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