ANALISIS FAKTOR PSIKOLOGIS, HARGA, DAN KUALITAS PELAYANAN DALAM MENGAMBIL KEPUTUSAN PEMBELIAN IKAN GUPPY PADA ERA PANDEMI COVID-19 DI SOLO RAYA
This study aims to determine whether the independent variables, namely psychological factors, price, and service quality, affect the dependent variable Purchase Decision of Guppies during the COVID-19 pandemic in Solo Raya. This research includes correlational quantitative research, using 97 respon...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Nusa Cendana
2023-11-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Subjects: | |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/8882 |
| _version_ | 1797642066686115840 |
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| author | Achmad Dahlan Andri Nur Tantiono |
| author_facet | Achmad Dahlan Andri Nur Tantiono |
| author_sort | Achmad Dahlan |
| collection | DOAJ |
| description |
This study aims to determine whether the independent variables, namely psychological factors, price, and service quality, affect the dependent variable Purchase Decision of Guppies during the COVID-19 pandemic in Solo Raya. This research includes correlational quantitative research, using 97 respondents from consumers who had bought Guppies in Solo Raya. This research uses a multiple linear regression analysis technique. The results of this study concluded that psychological factors, price, and service quality simultaneously affect purchase decisions. Partially, psychological factors and service quality influence purchase decisions, while price does not influence purchasing decisions.
Keywords: Purchase Decision; Psychological Factors; Price; Service Quality
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| first_indexed | 2024-03-11T13:54:49Z |
| format | Article |
| id | doaj.art-fd1a7487abe3455c902202d966d76f4c |
| institution | Directory Open Access Journal |
| issn | 2502-2385 2723-469X |
| language | English |
| last_indexed | 2024-03-11T13:54:49Z |
| publishDate | 2023-11-01 |
| publisher | Universitas Nusa Cendana |
| record_format | Article |
| series | Journal of Management Small and Medium Enterprises (SME's) |
| spelling | doaj.art-fd1a7487abe3455c902202d966d76f4c2023-11-02T07:23:31ZengUniversitas Nusa CendanaJournal of Management Small and Medium Enterprises (SME's)2502-23852723-469X2023-11-0116310.35508/jom.v16i3.8882ANALISIS FAKTOR PSIKOLOGIS, HARGA, DAN KUALITAS PELAYANAN DALAM MENGAMBIL KEPUTUSAN PEMBELIAN IKAN GUPPY PADA ERA PANDEMI COVID-19 DI SOLO RAYAAchmad Dahlan0Andri Nur Tantiono1Prodi Manajemen, Sekolah Tinggi Ilmu Ekonomi SurakartaProdi Manajemen, Sekolah Tinggi Ilmu Ekonomi Surakarta This study aims to determine whether the independent variables, namely psychological factors, price, and service quality, affect the dependent variable Purchase Decision of Guppies during the COVID-19 pandemic in Solo Raya. This research includes correlational quantitative research, using 97 respondents from consumers who had bought Guppies in Solo Raya. This research uses a multiple linear regression analysis technique. The results of this study concluded that psychological factors, price, and service quality simultaneously affect purchase decisions. Partially, psychological factors and service quality influence purchase decisions, while price does not influence purchasing decisions. Keywords: Purchase Decision; Psychological Factors; Price; Service Quality https://ejurnal.undana.ac.id/index.php/JEM/article/view/8882Purchase DecisionPsychological FactorsPriceService Quality |
| spellingShingle | Achmad Dahlan Andri Nur Tantiono ANALISIS FAKTOR PSIKOLOGIS, HARGA, DAN KUALITAS PELAYANAN DALAM MENGAMBIL KEPUTUSAN PEMBELIAN IKAN GUPPY PADA ERA PANDEMI COVID-19 DI SOLO RAYA Journal of Management Small and Medium Enterprises (SME's) Purchase Decision Psychological Factors Price Service Quality |
| title | ANALISIS FAKTOR PSIKOLOGIS, HARGA, DAN KUALITAS PELAYANAN DALAM MENGAMBIL KEPUTUSAN PEMBELIAN IKAN GUPPY PADA ERA PANDEMI COVID-19 DI SOLO RAYA |
| title_full | ANALISIS FAKTOR PSIKOLOGIS, HARGA, DAN KUALITAS PELAYANAN DALAM MENGAMBIL KEPUTUSAN PEMBELIAN IKAN GUPPY PADA ERA PANDEMI COVID-19 DI SOLO RAYA |
| title_fullStr | ANALISIS FAKTOR PSIKOLOGIS, HARGA, DAN KUALITAS PELAYANAN DALAM MENGAMBIL KEPUTUSAN PEMBELIAN IKAN GUPPY PADA ERA PANDEMI COVID-19 DI SOLO RAYA |
| title_full_unstemmed | ANALISIS FAKTOR PSIKOLOGIS, HARGA, DAN KUALITAS PELAYANAN DALAM MENGAMBIL KEPUTUSAN PEMBELIAN IKAN GUPPY PADA ERA PANDEMI COVID-19 DI SOLO RAYA |
| title_short | ANALISIS FAKTOR PSIKOLOGIS, HARGA, DAN KUALITAS PELAYANAN DALAM MENGAMBIL KEPUTUSAN PEMBELIAN IKAN GUPPY PADA ERA PANDEMI COVID-19 DI SOLO RAYA |
| title_sort | analisis faktor psikologis harga dan kualitas pelayanan dalam mengambil keputusan pembelian ikan guppy pada era pandemi covid 19 di solo raya |
| topic | Purchase Decision Psychological Factors Price Service Quality |
| url | https://ejurnal.undana.ac.id/index.php/JEM/article/view/8882 |
| work_keys_str_mv | AT achmaddahlan analisisfaktorpsikologishargadankualitaspelayanandalammengambilkeputusanpembelianikanguppypadaerapandemicovid19disoloraya AT andrinurtantiono analisisfaktorpsikologishargadankualitaspelayanandalammengambilkeputusanpembelianikanguppypadaerapandemicovid19disoloraya |