ANALISIS FAKTOR PSIKOLOGIS, HARGA, DAN KUALITAS PELAYANAN DALAM MENGAMBIL KEPUTUSAN PEMBELIAN IKAN GUPPY PADA ERA PANDEMI COVID-19 DI SOLO RAYA

ANALISIS FAKTOR PSIKOLOGIS, HARGA, DAN KUALITAS PELAYANAN DALAM MENGAMBIL KEPUTUSAN PEMBELIAN IKAN GUPPY PADA ERA PANDEMI COVID-19 DI SOLO RAYA

This study aims to determine whether the independent variables, namely psychological factors, price, and service quality, affect the dependent variable Purchase Decision of Guppies during the COVID-19 pandemic in Solo Raya. This research includes correlational quantitative research, using 97 respon...

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Bibliographic Details
Main Authors: Achmad Dahlan, Andri Nur Tantiono
Format: Article
Language:English
Published: Universitas Nusa Cendana 2023-11-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Subjects:
Purchase Decision
Psychological Factors
Price
Service Quality
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/8882

Internet

https://ejurnal.undana.ac.id/index.php/JEM/article/view/8882

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