ANALISIS FAKTOR PSIKOLOGIS, HARGA, DAN KUALITAS PELAYANAN DALAM MENGAMBIL KEPUTUSAN PEMBELIAN IKAN GUPPY PADA ERA PANDEMI COVID-19 DI SOLO RAYA
This study aims to determine whether the independent variables, namely psychological factors, price, and service quality, affect the dependent variable Purchase Decision of Guppies during the COVID-19 pandemic in Solo Raya. This research includes correlational quantitative research, using 97 respon...
Main Authors: | Achmad Dahlan, Andri Nur Tantiono |
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Format: | Article |
Language: | English |
Published: |
Universitas Nusa Cendana
2023-11-01
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Series: | Journal of Management Small and Medium Enterprises (SME's) |
Subjects: | |
Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/8882 |
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