E-CRM IN THE TOURISM SECTOR
E-tourism offers the potential to make information and booking facilities available to large numbers of consumers at relatively low cost. It enables the tourism sector to make large-scale savings on the production and distribution of print and other traditional activities such as call centers and in...
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| Format: | Article |
| Language: | English |
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Universitatii Suceava
2008-06-01
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| Series: | Revista de Turism: Studii si Cercetari in Turism |
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| Online Access: | http://revistadeturism.ro/rdt/article/view/250 |
| _version_ | 1818646018518941696 |
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| author | Lidija Pulevska IVANOVSKA |
| author_facet | Lidija Pulevska IVANOVSKA |
| author_sort | Lidija Pulevska IVANOVSKA |
| collection | DOAJ |
| description | E-tourism offers the potential to make information and booking facilities available to large numbers of consumers at relatively low cost. It enables the tourism sector to make large-scale savings on the production and distribution of print and other traditional activities such as call centers and information centers. It also provides a tool for communication and relationship development with the end-consumers as well as tourism suppliers and market intermediaries. E-CRM and ICTs adoption is the key to the e-tourism growth. Considering the fierce market competition it is a competitive advantage and it must be seen as a new business model which enhances a customer centric culture within destination organization. In this paper I will focus on the issues related to e-CRM and ICTs and their adoption and implementation in e-tourism. |
| first_indexed | 2024-12-17T00:39:58Z |
| format | Article |
| id | doaj.art-fd3d002d4a5542d4ac5571803c93a725 |
| institution | Directory Open Access Journal |
| issn | 1844-2994 |
| language | English |
| last_indexed | 2024-12-17T00:39:58Z |
| publishDate | 2008-06-01 |
| publisher | Universitatii Suceava |
| record_format | Article |
| series | Revista de Turism: Studii si Cercetari in Turism |
| spelling | doaj.art-fd3d002d4a5542d4ac5571803c93a7252022-12-21T22:10:03ZengUniversitatii SuceavaRevista de Turism: Studii si Cercetari in Turism1844-29942008-06-01051419171E-CRM IN THE TOURISM SECTORLidija Pulevska IVANOVSKA0University ”Ss. Cyril and Methodius” SkopjeE-tourism offers the potential to make information and booking facilities available to large numbers of consumers at relatively low cost. It enables the tourism sector to make large-scale savings on the production and distribution of print and other traditional activities such as call centers and information centers. It also provides a tool for communication and relationship development with the end-consumers as well as tourism suppliers and market intermediaries. E-CRM and ICTs adoption is the key to the e-tourism growth. Considering the fierce market competition it is a competitive advantage and it must be seen as a new business model which enhances a customer centric culture within destination organization. In this paper I will focus on the issues related to e-CRM and ICTs and their adoption and implementation in e-tourism.http://revistadeturism.ro/rdt/article/view/250l83l86m10 |
| spellingShingle | Lidija Pulevska IVANOVSKA E-CRM IN THE TOURISM SECTOR Revista de Turism: Studii si Cercetari in Turism l83 l86 m10 |
| title | E-CRM IN THE TOURISM SECTOR |
| title_full | E-CRM IN THE TOURISM SECTOR |
| title_fullStr | E-CRM IN THE TOURISM SECTOR |
| title_full_unstemmed | E-CRM IN THE TOURISM SECTOR |
| title_short | E-CRM IN THE TOURISM SECTOR |
| title_sort | e crm in the tourism sector |
| topic | l83 l86 m10 |
| url | http://revistadeturism.ro/rdt/article/view/250 |
| work_keys_str_mv | AT lidijapulevskaivanovska ecrminthetourismsector |