Awareness of the potential risks of printed pharmaceutical advertisements
This article investigates consumer perceptions in the Nelson Mandela Metropole regarding printed advertisements of pharmaceutical products in order to identify potential risks. A focus group discussed various topics regarding pharmaceutical advertising. Thematic analysis was used as investigative t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of the Free State
2009-12-01
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| Series: | Acta Academica |
| Online Access: | http://196.255.246.28/index.php/aa/article/view/1228 |
| _version_ | 1797258265751453696 |
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| author | Brent Knoesen Ilse Truter Louise Stroud |
| author_facet | Brent Knoesen Ilse Truter Louise Stroud |
| author_sort | Brent Knoesen |
| collection | DOAJ |
| description |
This article investigates consumer perceptions in the Nelson Mandela Metropole regarding printed advertisements of pharmaceutical products in order to identify potential risks. A focus group discussed various topics regarding pharmaceutical advertising. Thematic analysis was used as investigative tool. It was established that these advertisements evoke various desires, often contain irrelevant and false information that can lead to misinterpretation, and also often contain unintelligible jargon. Participants believed that photographs and pictures enhance the attractiveness and credibility of products. It was concluded that printed pharmaceutical advertisements present potential risks if misunderstood and/or misinterpreted.
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| first_indexed | 2024-04-24T22:50:47Z |
| format | Article |
| id | doaj.art-fd408f68642b41348079503bd87952d3 |
| institution | Directory Open Access Journal |
| issn | 0587-2405 2415-0479 |
| language | English |
| last_indexed | 2024-04-24T22:50:47Z |
| publishDate | 2009-12-01 |
| publisher | University of the Free State |
| record_format | Article |
| series | Acta Academica |
| spelling | doaj.art-fd408f68642b41348079503bd87952d32024-03-18T11:06:24ZengUniversity of the Free StateActa Academica0587-24052415-04792009-12-0141410.38140/aa.v41i4.1228Awareness of the potential risks of printed pharmaceutical advertisementsBrent Knoesen0Ilse Truter1Louise Stroud2Nelson Mandela Metropolitan UniversityNelson Mandela Metropolitan UniversityNelson Mandela Metropolitan University This article investigates consumer perceptions in the Nelson Mandela Metropole regarding printed advertisements of pharmaceutical products in order to identify potential risks. A focus group discussed various topics regarding pharmaceutical advertising. Thematic analysis was used as investigative tool. It was established that these advertisements evoke various desires, often contain irrelevant and false information that can lead to misinterpretation, and also often contain unintelligible jargon. Participants believed that photographs and pictures enhance the attractiveness and credibility of products. It was concluded that printed pharmaceutical advertisements present potential risks if misunderstood and/or misinterpreted. http://196.255.246.28/index.php/aa/article/view/1228 |
| spellingShingle | Brent Knoesen Ilse Truter Louise Stroud Awareness of the potential risks of printed pharmaceutical advertisements Acta Academica |
| title | Awareness of the potential risks of printed pharmaceutical advertisements |
| title_full | Awareness of the potential risks of printed pharmaceutical advertisements |
| title_fullStr | Awareness of the potential risks of printed pharmaceutical advertisements |
| title_full_unstemmed | Awareness of the potential risks of printed pharmaceutical advertisements |
| title_short | Awareness of the potential risks of printed pharmaceutical advertisements |
| title_sort | awareness of the potential risks of printed pharmaceutical advertisements |
| url | http://196.255.246.28/index.php/aa/article/view/1228 |
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