Awareness of the potential risks of printed pharmaceutical advertisements

Awareness of the potential risks of printed pharmaceutical advertisements

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This article investigates consumer perceptions in the Nelson Mandela Metropole regarding printed advertisements of pharmaceutical products in order to identify potential risks. A focus group discussed various topics regarding pharmaceutical advertising. Thematic analysis was used as investigative t...

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Bibliographic Details
Main Authors:	Brent Knoesen, Ilse Truter, Louise Stroud
Format:	Article
Language:	English
Published:	University of the Free State 2009-12-01
Series:	Acta Academica
Online Access:	http://196.255.246.28/index.php/aa/article/view/1228

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