Riesgo y percepción en el desarrollo de la imagen turística de Brasil ante los mega-eventos deportivos
There are a number of attributes in the Western world when referring to Brazil that are stereotypes, some have a positive component as “tropical value”, “joy” and “exotic”, and others have a negative component as “insecurity”,” inequality” or “marginalization “. With the upcoming celebration of two...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Instituto de Investigación Social y Turismo
2013-07-01
|
| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Subjects: | |
| Online Access: | http://www.pasosonline.org/Publicados/11313special/PS0313_14.pdf |
| _version_ | 1818019296228409344 |
|---|---|
| author | Jaime Álvarez de la Torre Diego Rodríguez-Toubes Muñiz |
| author_facet | Jaime Álvarez de la Torre Diego Rodríguez-Toubes Muñiz |
| author_sort | Jaime Álvarez de la Torre |
| collection | DOAJ |
| description | There are a number of attributes in the Western world when referring to Brazil that are stereotypes, some have a positive component as “tropical value”, “joy” and “exotic”, and others have a negative component as “insecurity”,” inequality” or “marginalization “. With the upcoming celebration of two sporting massive events such as the 2014 World Cup and 2016 Olympics, Brazil is located between the stereotype and reality. The suitability and readiness of the country to the requirements of these events can be the way to mitigate certain stereotypes and risks, and make progress in the sustainable development of tourism in the long term, integrating also the local community in the government’s security plans. In this paper we review the impact of the image and safety in the travel decision. Previous experience of visiting the destination has the virtue of reducing the negative stereotypes; this makes the image more realistic, complex and differentiated, enhanced by a proper information management. |
| first_indexed | 2024-04-14T07:49:57Z |
| format | Article |
| id | doaj.art-fd64807d88624aeaa185be73d471ea20 |
| institution | Directory Open Access Journal |
| issn | 1695-7121 |
| language | English |
| last_indexed | 2024-04-14T07:49:57Z |
| publishDate | 2013-07-01 |
| publisher | Instituto de Investigación Social y Turismo |
| record_format | Article |
| series | PASOS Revista de Turismo y Patrimonio Cultural |
| spelling | doaj.art-fd64807d88624aeaa185be73d471ea202022-12-22T02:05:13ZengInstituto de Investigación Social y TurismoPASOS Revista de Turismo y Patrimonio Cultural1695-71212013-07-01113147154Riesgo y percepción en el desarrollo de la imagen turística de Brasil ante los mega-eventos deportivosJaime Álvarez de la TorreDiego Rodríguez-Toubes MuñizThere are a number of attributes in the Western world when referring to Brazil that are stereotypes, some have a positive component as “tropical value”, “joy” and “exotic”, and others have a negative component as “insecurity”,” inequality” or “marginalization “. With the upcoming celebration of two sporting massive events such as the 2014 World Cup and 2016 Olympics, Brazil is located between the stereotype and reality. The suitability and readiness of the country to the requirements of these events can be the way to mitigate certain stereotypes and risks, and make progress in the sustainable development of tourism in the long term, integrating also the local community in the government’s security plans. In this paper we review the impact of the image and safety in the travel decision. Previous experience of visiting the destination has the virtue of reducing the negative stereotypes; this makes the image more realistic, complex and differentiated, enhanced by a proper information management.http://www.pasosonline.org/Publicados/11313special/PS0313_14.pdfBrasilmega-eventsrisk perceptionsafetytourist image |
| spellingShingle | Jaime Álvarez de la Torre Diego Rodríguez-Toubes Muñiz Riesgo y percepción en el desarrollo de la imagen turística de Brasil ante los mega-eventos deportivos PASOS Revista de Turismo y Patrimonio Cultural Brasil mega-events risk perception safety tourist image |
| title | Riesgo y percepción en el desarrollo de la imagen turística de Brasil ante los mega-eventos deportivos |
| title_full | Riesgo y percepción en el desarrollo de la imagen turística de Brasil ante los mega-eventos deportivos |
| title_fullStr | Riesgo y percepción en el desarrollo de la imagen turística de Brasil ante los mega-eventos deportivos |
| title_full_unstemmed | Riesgo y percepción en el desarrollo de la imagen turística de Brasil ante los mega-eventos deportivos |
| title_short | Riesgo y percepción en el desarrollo de la imagen turística de Brasil ante los mega-eventos deportivos |
| title_sort | riesgo y percepcion en el desarrollo de la imagen turistica de brasil ante los mega eventos deportivos |
| topic | Brasil mega-events risk perception safety tourist image |
| url | http://www.pasosonline.org/Publicados/11313special/PS0313_14.pdf |
| work_keys_str_mv | AT jaimealvarezdelatorre riesgoypercepcioneneldesarrollodelaimagenturisticadebrasilantelosmegaeventosdeportivos AT diegorodrigueztoubesmuniz riesgoypercepcioneneldesarrollodelaimagenturisticadebrasilantelosmegaeventosdeportivos |