Sustainability Criteria for the Malaysia Homestay Programme
This article is based on a study that was carried out to identify all the relevant sustainability criteria for the Malaysia Homestay Programmes. The purpose of the study was to come up with the criteria which can be used by the operators to rate their services and to promote their homestays. Once th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-08-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32101/355651?publisher=http-www-cag-edu-tr-ilhan-ozturk |
| _version_ | 1828026391850909696 |
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| author | Maznah Mat Kasim Kalsom Kayat Razamin Ramli Rohaini Ramli |
| author_facet | Maznah Mat Kasim Kalsom Kayat Razamin Ramli Rohaini Ramli |
| author_sort | Maznah Mat Kasim |
| collection | DOAJ |
| description | This article is based on a study that was carried out to identify all the relevant sustainability criteria for the Malaysia Homestay Programmes. The purpose of the study was to come up with the criteria which can be used by the operators to rate their services and to promote their homestays. Once the criteria are identified, they are ranked in order to discover the priority of each of the criteria. The ranking was calculated using two methods which are Modified Pairwise Comparison method and rank order centroid (ROC) method. Twelve criteria were identified as the Malaysia Homestay Programme sustainability criteria. The study established that the programmes’ ‘commitment’, ‘organizational management and ‘cooperative effect’ are found to be ranked as the three most important criteria while ‘maintenance’, ‘hospitality’, and ‘networking’ are ranked as the three least important criteria. |
| first_indexed | 2024-04-10T13:18:30Z |
| format | Article |
| id | doaj.art-fd6ac2e6124e4d9086f51b4aa98a1391 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T13:18:30Z |
| publishDate | 2016-08-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-fd6ac2e6124e4d9086f51b4aa98a13912023-02-15T16:12:12ZengEconJournalsInternational Review of Management and Marketing2146-44052016-08-01672502551032Sustainability Criteria for the Malaysia Homestay ProgrammeMaznah Mat KasimKalsom KayatRazamin RamliRohaini RamliThis article is based on a study that was carried out to identify all the relevant sustainability criteria for the Malaysia Homestay Programmes. The purpose of the study was to come up with the criteria which can be used by the operators to rate their services and to promote their homestays. Once the criteria are identified, they are ranked in order to discover the priority of each of the criteria. The ranking was calculated using two methods which are Modified Pairwise Comparison method and rank order centroid (ROC) method. Twelve criteria were identified as the Malaysia Homestay Programme sustainability criteria. The study established that the programmes’ ‘commitment’, ‘organizational management and ‘cooperative effect’ are found to be ranked as the three most important criteria while ‘maintenance’, ‘hospitality’, and ‘networking’ are ranked as the three least important criteria.https://dergipark.org.tr/tr/pub/irmm/issue/32101/355651?publisher=http-www-cag-edu-tr-ilhan-ozturksustainable development initiative multi-criteria approach rural tourism |
| spellingShingle | Maznah Mat Kasim Kalsom Kayat Razamin Ramli Rohaini Ramli Sustainability Criteria for the Malaysia Homestay Programme International Review of Management and Marketing sustainable development initiative multi-criteria approach rural tourism |
| title | Sustainability Criteria for the Malaysia Homestay Programme |
| title_full | Sustainability Criteria for the Malaysia Homestay Programme |
| title_fullStr | Sustainability Criteria for the Malaysia Homestay Programme |
| title_full_unstemmed | Sustainability Criteria for the Malaysia Homestay Programme |
| title_short | Sustainability Criteria for the Malaysia Homestay Programme |
| title_sort | sustainability criteria for the malaysia homestay programme |
| topic | sustainable development initiative multi-criteria approach rural tourism |
| url | https://dergipark.org.tr/tr/pub/irmm/issue/32101/355651?publisher=http-www-cag-edu-tr-ilhan-ozturk |
| work_keys_str_mv | AT maznahmatkasim sustainabilitycriteriaforthemalaysiahomestayprogramme AT kalsomkayat sustainabilitycriteriaforthemalaysiahomestayprogramme AT razaminramli sustainabilitycriteriaforthemalaysiahomestayprogramme AT rohainiramli sustainabilitycriteriaforthemalaysiahomestayprogramme |