Using Systems Thinking to Illustrate Digital Business Model Innovation

Digital business model innovation is discussed by bringing together systemic innovation and digital innovation. Applying the Rich Picture technique, the complexity transpiring in the digital innovation of the business models is illustrated. Further, a real world example is presented and discussed in...

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Bibliographic Details
Main Authors: Erdelina Kurti, Sadaf Salavati, Anita Mirijamdotter
Format: Article
Language:English
Published: MDPI AG 2021-12-01
Series:Systems
Subjects:
Online Access:https://www.mdpi.com/2079-8954/9/4/86
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author Erdelina Kurti
Sadaf Salavati
Anita Mirijamdotter
author_facet Erdelina Kurti
Sadaf Salavati
Anita Mirijamdotter
author_sort Erdelina Kurti
collection DOAJ
description Digital business model innovation is discussed by bringing together systemic innovation and digital innovation. Applying the Rich Picture technique, the complexity transpiring in the digital innovation of the business models is illustrated. Further, a real world example is presented and discussed in relation to systemic innovation and digital innovation. This study further contributes by shedding light on the added complexity brought by digital innovation but also the need for a combined and mixed systems thinking approach.
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spelling doaj.art-fd72f7a51ead4059926c592c40d7b43d2023-11-23T10:47:42ZengMDPI AGSystems2079-89542021-12-01948610.3390/systems9040086Using Systems Thinking to Illustrate Digital Business Model InnovationErdelina Kurti0Sadaf Salavati1Anita Mirijamdotter2Department of Informatics, Faculty of Technology, Linnaeus University, 351 95 Växjö, SwedenDepartment of Informatics, Faculty of Technology, Linnaeus University, 351 95 Växjö, SwedenDepartment of Informatics, Faculty of Technology, Linnaeus University, 351 95 Växjö, SwedenDigital business model innovation is discussed by bringing together systemic innovation and digital innovation. Applying the Rich Picture technique, the complexity transpiring in the digital innovation of the business models is illustrated. Further, a real world example is presented and discussed in relation to systemic innovation and digital innovation. This study further contributes by shedding light on the added complexity brought by digital innovation but also the need for a combined and mixed systems thinking approach.https://www.mdpi.com/2079-8954/9/4/86digital business model innovationdigital innovationsystems thinkingRich PicturecomplexityNetflix
spellingShingle Erdelina Kurti
Sadaf Salavati
Anita Mirijamdotter
Using Systems Thinking to Illustrate Digital Business Model Innovation
Systems
digital business model innovation
digital innovation
systems thinking
Rich Picture
complexity
Netflix
title Using Systems Thinking to Illustrate Digital Business Model Innovation
title_full Using Systems Thinking to Illustrate Digital Business Model Innovation
title_fullStr Using Systems Thinking to Illustrate Digital Business Model Innovation
title_full_unstemmed Using Systems Thinking to Illustrate Digital Business Model Innovation
title_short Using Systems Thinking to Illustrate Digital Business Model Innovation
title_sort using systems thinking to illustrate digital business model innovation
topic digital business model innovation
digital innovation
systems thinking
Rich Picture
complexity
Netflix
url https://www.mdpi.com/2079-8954/9/4/86
work_keys_str_mv AT erdelinakurti usingsystemsthinkingtoillustratedigitalbusinessmodelinnovation
AT sadafsalavati usingsystemsthinkingtoillustratedigitalbusinessmodelinnovation
AT anitamirijamdotter usingsystemsthinkingtoillustratedigitalbusinessmodelinnovation