A study on the influence of online reviews of new products on consumers’ purchase decisions: An empirical study on JD.com
With the prevalence of the Internet and new media channels, consumer reviews have become one of the main determinants of Consumers’ purchasing decisions. This paper uses the Latent Dirichlet Allocation (LDA) model to identify the key factors that are of major concern to consumers, including design f...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2022-09-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.983060/full |
| _version_ | 1828735469906558976 |
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| author | Min Kang Bing Sun Tian Liang Hong-Ying Mao |
| author_facet | Min Kang Bing Sun Tian Liang Hong-Ying Mao |
| author_sort | Min Kang |
| collection | DOAJ |
| description | With the prevalence of the Internet and new media channels, consumer reviews have become one of the main determinants of Consumers’ purchasing decisions. This paper uses the Latent Dirichlet Allocation (LDA) model to identify the key factors that are of major concern to consumers, including design factors, laptop setup factors, logistics factors, after-sales factors, and user experience factors. And, we classify these factors into product quality factors and supporting service factors for new products. We then explore the relationship between online reviews and purchase decisions under these different factors, and also further explore the impact of interactions between online review metrics on purchase decisions. Our findings suggest that the impact of online reviews on consumer purchase decisions also varies considerably across different consumer focus factors. In addition, we find that the impact of the interaction between online review features is complex. In particular, consumers do not follow the positive guidance and make purchase decisions as we would expect when confronted with a large number of positive emotional polarity online reviews. Meanwhile, the interaction between negative emotional polarity and variance of online reviews had no significant effect on consumer purchase decisions. The variance of online reviews has a limited role in reducing consumer risk perceptions triggered by negative emotional polarity. Our study provides new evidence for the study of the impact of online reviews through text mining. |
| first_indexed | 2024-04-12T23:07:41Z |
| format | Article |
| id | doaj.art-fd748bd0875d4361a3f74edd2e1a4931 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-12T23:07:41Z |
| publishDate | 2022-09-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-fd748bd0875d4361a3f74edd2e1a49312022-12-22T03:12:53ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-09-011310.3389/fpsyg.2022.983060983060A study on the influence of online reviews of new products on consumers’ purchase decisions: An empirical study on JD.comMin Kang0Bing Sun1Tian Liang2Hong-Ying Mao3School of Economics and Management, Harbin Engineering University, Harbin, ChinaSchool of Economics and Management, Harbin Engineering University, Harbin, ChinaSchool of Foreign Studies, Harbin Engineering University, Harbin, ChinaSchool of Economics and Management, Harbin Engineering University, Harbin, ChinaWith the prevalence of the Internet and new media channels, consumer reviews have become one of the main determinants of Consumers’ purchasing decisions. This paper uses the Latent Dirichlet Allocation (LDA) model to identify the key factors that are of major concern to consumers, including design factors, laptop setup factors, logistics factors, after-sales factors, and user experience factors. And, we classify these factors into product quality factors and supporting service factors for new products. We then explore the relationship between online reviews and purchase decisions under these different factors, and also further explore the impact of interactions between online review metrics on purchase decisions. Our findings suggest that the impact of online reviews on consumer purchase decisions also varies considerably across different consumer focus factors. In addition, we find that the impact of the interaction between online review features is complex. In particular, consumers do not follow the positive guidance and make purchase decisions as we would expect when confronted with a large number of positive emotional polarity online reviews. Meanwhile, the interaction between negative emotional polarity and variance of online reviews had no significant effect on consumer purchase decisions. The variance of online reviews has a limited role in reducing consumer risk perceptions triggered by negative emotional polarity. Our study provides new evidence for the study of the impact of online reviews through text mining.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.983060/fullonline reviewspurchase decisiontext miningLDA modelinteraction effects |
| spellingShingle | Min Kang Bing Sun Tian Liang Hong-Ying Mao A study on the influence of online reviews of new products on consumers’ purchase decisions: An empirical study on JD.com Frontiers in Psychology online reviews purchase decision text mining LDA model interaction effects |
| title | A study on the influence of online reviews of new products on consumers’ purchase decisions: An empirical study on JD.com |
| title_full | A study on the influence of online reviews of new products on consumers’ purchase decisions: An empirical study on JD.com |
| title_fullStr | A study on the influence of online reviews of new products on consumers’ purchase decisions: An empirical study on JD.com |
| title_full_unstemmed | A study on the influence of online reviews of new products on consumers’ purchase decisions: An empirical study on JD.com |
| title_short | A study on the influence of online reviews of new products on consumers’ purchase decisions: An empirical study on JD.com |
| title_sort | study on the influence of online reviews of new products on consumers purchase decisions an empirical study on jd com |
| topic | online reviews purchase decision text mining LDA model interaction effects |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.983060/full |
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