| Summary: | This study arrives at a representation for ‘utility from decision making’ that is robust to modeling of any of ‘social interactions’, ‘economic activities’, or with social interactions interwoven with economic activities, modeling of ‘socioeconomic activities’. Hitherto such a utility representation has been lacking. Robustness of the new utility representation is evinced by the finding, to wit, ‘increases to utility’ derive necessarily from ‘unraveling of the unawareness of a rational construct’ for arrival at awareness of an hitherto unperceived rational action. Novelty of study outcomes is evident in the demand for modeling, not of gross utility, but rather ‘changes to utility’.
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