Looking for haptics. Touch digitalization business strategies in luxury and fashion during COVID-19 and beyond
The sense of touch is central to fashion and luxury, because dress - garments and accessories - is experienced with and on the body. But on e-commerce websites, dress is dematerialized, and touch sensation simulated using audio-visual means. The growth of digital fashion communication during the COV...
Main Authors: | Michela Ornati, Nadzeya Kalbaska |
---|---|
Format: | Article |
Language: | English |
Published: |
Elsevier
2022-01-01
|
Series: | Digital Business |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2666954422000151 |
Similar Items
-
In touch with fashion : celebrating fashion and lifestyle
Published: (2006) -
The Digital Paradox when Future and Tradition Co-Exist Contemporary Fashion with Augmented Reality
by: Olivia Gondoputranto, et al.
Published: (2024-01-01) -
Exploring the nature of digital transformation in the fashion industry: opportunities for supply chains, business models, and sustainability-oriented innovations
by: Daria Casciani, et al.
Published: (2022-12-01) -
The poetry of fashion design : a celebration of the world's most interesting fashion designers /
by: Diman, Paz
Published: (c201) -
Fashion /
by: 446706 Breward, Christopher
Published: (2003)