The driver of purchase intentions in omnichannel retail: Perceived value examination

The driver of purchase intentions in omnichannel retail: Perceived value examination

The research aims to develop a theoretical model of consumption value associated with adopting omnichannel service technology, with the empirical context of the household appliance retail sector consisting of functional value, epistemic value, social value, and emotional value influencing purchase i...

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Bibliographic Details
Main Authors: Ani Rakhmanita, Ratih Hurriyati, Disman Disman, Heny Hendrayati, Erna Susilawati
Format: Article
Language:English
Published: IEECA 2023-07-01
Series:Journal of Eastern European and Central Asian Research
Subjects:
Retail Omnichannel
Purchase Intention
Consumption values
Online Access:https://ieeca.org/journal/index.php/JEECAR/article/view/1360

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