PROFESSIONAL PRACTICES OF PR-SPECIALISTS IN SAINT PETERSBURG: A RESEARCH OF JOB SATISFACTION FACTORS

The article is dedicated to the research of PR specialists professional practices in the context of modern hostile information environment. The authors use the qualitative methods (semi-structured narrative interviews) and try to identify and analyze the main factors of job satisfaction or dissatisf...

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Main Authors: D. P. Gavra, A. S. Savitskaya, D. P. Shishkin
Format: Article
Language:English
Published: Saint Petersburg Electrotechnical University 2018-06-01
Series:Дискурс
Subjects:
Online Access:https://discourse.elpub.ru/jour/article/view/189
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author D. P. Gavra
A. S. Savitskaya
D. P. Shishkin
author_facet D. P. Gavra
A. S. Savitskaya
D. P. Shishkin
author_sort D. P. Gavra
collection DOAJ
description The article is dedicated to the research of PR specialists professional practices in the context of modern hostile information environment. The authors use the qualitative methods (semi-structured narrative interviews) and try to identify and analyze the main factors of job satisfaction or dissatisfaction of PR practitioners from Saint-Petersburg. The basic hypothesis about a strong connection between job satisfaction and visible, measurable results was confirmed by analyzing full-text interview transcripts. The hypothesis that the problems of long-term PR planning and the fact of being dependant on uncontrolled external factors are the main reasons of dissatisfaction, wasn’t proved. Only one fifth of informants indicated external factors to be the reason, meanwhile two thirds described internal factors, especially the problems of communication and interaction with the management and colleagues, who misunderstand the essence and specifics of PR activity.
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spelling doaj.art-fd7cfaa61f454054a5a95eb633b5455c2023-03-13T07:29:32ZengSaint Petersburg Electrotechnical UniversityДискурс2412-85622658-77772018-06-014310511210.32603/2412-8562-2018-4-3-105-112188PROFESSIONAL PRACTICES OF PR-SPECIALISTS IN SAINT PETERSBURG: A RESEARCH OF JOB SATISFACTION FACTORSD. P. Gavra0A. S. Savitskaya1D. P. Shishkin2Санкт-Петербургский государственный университетСанкт-Петербургский государственный университетСанкт-Петербургский государственный университетThe article is dedicated to the research of PR specialists professional practices in the context of modern hostile information environment. The authors use the qualitative methods (semi-structured narrative interviews) and try to identify and analyze the main factors of job satisfaction or dissatisfaction of PR practitioners from Saint-Petersburg. The basic hypothesis about a strong connection between job satisfaction and visible, measurable results was confirmed by analyzing full-text interview transcripts. The hypothesis that the problems of long-term PR planning and the fact of being dependant on uncontrolled external factors are the main reasons of dissatisfaction, wasn’t proved. Only one fifth of informants indicated external factors to be the reason, meanwhile two thirds described internal factors, especially the problems of communication and interaction with the management and colleagues, who misunderstand the essence and specifics of PR activity.https://discourse.elpub.ru/jour/article/view/189связи с общественностьюпрофессиональные практикиудовлетворенность трудовой деятельностьюпрофессионализм
spellingShingle D. P. Gavra
A. S. Savitskaya
D. P. Shishkin
PROFESSIONAL PRACTICES OF PR-SPECIALISTS IN SAINT PETERSBURG: A RESEARCH OF JOB SATISFACTION FACTORS
Дискурс
связи с общественностью
профессиональные практики
удовлетворенность трудовой деятельностью
профессионализм
title PROFESSIONAL PRACTICES OF PR-SPECIALISTS IN SAINT PETERSBURG: A RESEARCH OF JOB SATISFACTION FACTORS
title_full PROFESSIONAL PRACTICES OF PR-SPECIALISTS IN SAINT PETERSBURG: A RESEARCH OF JOB SATISFACTION FACTORS
title_fullStr PROFESSIONAL PRACTICES OF PR-SPECIALISTS IN SAINT PETERSBURG: A RESEARCH OF JOB SATISFACTION FACTORS
title_full_unstemmed PROFESSIONAL PRACTICES OF PR-SPECIALISTS IN SAINT PETERSBURG: A RESEARCH OF JOB SATISFACTION FACTORS
title_short PROFESSIONAL PRACTICES OF PR-SPECIALISTS IN SAINT PETERSBURG: A RESEARCH OF JOB SATISFACTION FACTORS
title_sort professional practices of pr specialists in saint petersburg a research of job satisfaction factors
topic связи с общественностью
профессиональные практики
удовлетворенность трудовой деятельностью
профессионализм
url https://discourse.elpub.ru/jour/article/view/189
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