Analisis Strategi Pemasaran dengan Menggunakan Metode SWOT Guna Peningkatan Penjualan Produk Lemari di UD Abdi Rakyat

UD Abdi Rakyat is a business engaged in the manufacture of cabinet products with the ingredients are glass and aluminum. In the process of selling products often experience conditions where the number of cabinet sales is volatile and erratic every week, characterized by an increase and decrease in u...

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Main Authors: Muhammad Rizky Surya Aistiawan, Deny Andesta
Format: Article
Language:English
Published: University of Serambi Mekkah 2022-02-01
Series:Jurnal Serambi Engineering
Subjects:
Online Access:https://ojs.serambimekkah.ac.id/jse/article/view/3831
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author Muhammad Rizky Surya Aistiawan
Deny Andesta
author_facet Muhammad Rizky Surya Aistiawan
Deny Andesta
author_sort Muhammad Rizky Surya Aistiawan
collection DOAJ
description UD Abdi Rakyat is a business engaged in the manufacture of cabinet products with the ingredients are glass and aluminum. In the process of selling products often experience conditions where the number of cabinet sales is volatile and erratic every week, characterized by an increase and decrease in unstable sales. This research uses SWOT analysis that contains strategy planning steps to evaluate all forms of strengths, weaknesses, opportunities and threats in an effort. The purpose this study to find the factors that cause fluctuating sales and know the marketing strategies to be used in efforts to increase sales of their products. The results of this study show that there are various internal-external factors that hinder the course of the business. The total score value of the IFASEFAS matrix calculations is Strength 2.86, Weakness 2.33, Opportunity 1.80 and Threat 1.70. The results the SWOT matrix diagram show that UD. Abdi Rakyat is in quadrant I and has a positive weighted difference value (0.53;0.10). From the various kinds of formation strategies to increase sales of cabinet products, it was concluded that the business needed to apply the SO strategy so that the company's goals could be achieved quickly and appropriately.
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spelling doaj.art-fd9f23c7c219412ab6d17d543f95c33f2022-12-22T04:36:16ZengUniversity of Serambi MekkahJurnal Serambi Engineering2528-35612541-19342022-02-017110.32672/jse.v7i1.38313012Analisis Strategi Pemasaran dengan Menggunakan Metode SWOT Guna Peningkatan Penjualan Produk Lemari di UD Abdi RakyatMuhammad Rizky Surya Aistiawan0Deny Andesta1Program Studi Teknik Industri, Fakultas Teknik, Universitas Muhammadiyah GresikProgram Studi Teknik Industri, Fakultas Teknik, Universitas Muhammadiyah GresikUD Abdi Rakyat is a business engaged in the manufacture of cabinet products with the ingredients are glass and aluminum. In the process of selling products often experience conditions where the number of cabinet sales is volatile and erratic every week, characterized by an increase and decrease in unstable sales. This research uses SWOT analysis that contains strategy planning steps to evaluate all forms of strengths, weaknesses, opportunities and threats in an effort. The purpose this study to find the factors that cause fluctuating sales and know the marketing strategies to be used in efforts to increase sales of their products. The results of this study show that there are various internal-external factors that hinder the course of the business. The total score value of the IFASEFAS matrix calculations is Strength 2.86, Weakness 2.33, Opportunity 1.80 and Threat 1.70. The results the SWOT matrix diagram show that UD. Abdi Rakyat is in quadrant I and has a positive weighted difference value (0.53;0.10). From the various kinds of formation strategies to increase sales of cabinet products, it was concluded that the business needed to apply the SO strategy so that the company's goals could be achieved quickly and appropriately.https://ojs.serambimekkah.ac.id/jse/article/view/3831swot analysis, ifas & efas matrix, ie matrix, cabinet product, marketing strategy
spellingShingle Muhammad Rizky Surya Aistiawan
Deny Andesta
Analisis Strategi Pemasaran dengan Menggunakan Metode SWOT Guna Peningkatan Penjualan Produk Lemari di UD Abdi Rakyat
Jurnal Serambi Engineering
swot analysis, ifas & efas matrix, ie matrix, cabinet product, marketing strategy
title Analisis Strategi Pemasaran dengan Menggunakan Metode SWOT Guna Peningkatan Penjualan Produk Lemari di UD Abdi Rakyat
title_full Analisis Strategi Pemasaran dengan Menggunakan Metode SWOT Guna Peningkatan Penjualan Produk Lemari di UD Abdi Rakyat
title_fullStr Analisis Strategi Pemasaran dengan Menggunakan Metode SWOT Guna Peningkatan Penjualan Produk Lemari di UD Abdi Rakyat
title_full_unstemmed Analisis Strategi Pemasaran dengan Menggunakan Metode SWOT Guna Peningkatan Penjualan Produk Lemari di UD Abdi Rakyat
title_short Analisis Strategi Pemasaran dengan Menggunakan Metode SWOT Guna Peningkatan Penjualan Produk Lemari di UD Abdi Rakyat
title_sort analisis strategi pemasaran dengan menggunakan metode swot guna peningkatan penjualan produk lemari di ud abdi rakyat
topic swot analysis, ifas & efas matrix, ie matrix, cabinet product, marketing strategy
url https://ojs.serambimekkah.ac.id/jse/article/view/3831
work_keys_str_mv AT muhammadrizkysuryaaistiawan analisisstrategipemasarandenganmenggunakanmetodeswotgunapeningkatanpenjualanproduklemaridiudabdirakyat
AT denyandesta analisisstrategipemasarandenganmenggunakanmetodeswotgunapeningkatanpenjualanproduklemaridiudabdirakyat