The Mashups of YouTube
This article focuses on YouTube mashups and how we can understand them as a specific subgenre on YouTube. The Mashups are analysed as audiovisual recontextualizations that are given new meaning, e.g., via collaborative social communities or for individual promotional purposes. This is elaborated on...
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2013-11-01
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| Series: | Nordicom Review |
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| Online Access: | https://doi.org/10.2478/nor-2013-0053 |
| _version_ | 1827881095124746240 |
|---|---|
| author | Simonsen Thomas Mosebo |
| author_facet | Simonsen Thomas Mosebo |
| author_sort | Simonsen Thomas Mosebo |
| collection | DOAJ |
| description | This article focuses on YouTube mashups and how we can understand them as a specific subgenre on YouTube. The Mashups are analysed as audiovisual recontextualizations that are given new meaning, e.g., via collaborative social communities or for individual promotional purposes. This is elaborated on throughout a discussion on Mashups as a mode of everyday bricolages, which are moreover discussed through a theoretical approach to Mashups as exponents of what has been called “Vernacular Creativity”. The article also argues that the novelty of Mashups is not be found in its formal characteristic, but rather in its social and communicative abilities within the YouTube community. This leads to the article’s overall argument that the main characteristic of the YouTube Mashup can be explained in terms of connectivity. It is argued that Mashups reveal a double articulation of connectivity; one that involves the social mechanisms of the Mashups, and another mode, which concerns the explicit embedding of structural connectivity that accentuates the medium-specific infrastructure of YouTube. This double articulation of connectivity is furthermore elaborated on by including Grusin and Bolter’s concept of remediation. |
| first_indexed | 2024-03-12T18:33:31Z |
| format | Article |
| id | doaj.art-fdb10f0128c248a3b2b56c004af86235 |
| institution | Directory Open Access Journal |
| issn | 2001-5119 |
| language | English |
| last_indexed | 2024-03-12T18:33:31Z |
| publishDate | 2013-11-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Nordicom Review |
| spelling | doaj.art-fdb10f0128c248a3b2b56c004af862352023-08-02T08:14:26ZengSciendoNordicom Review2001-51192013-11-01342476310.2478/nor-2013-0053The Mashups of YouTubeSimonsen Thomas Mosebo0Assistant Professor, Department of Communication and Psychology, Aalborg UniversityThis article focuses on YouTube mashups and how we can understand them as a specific subgenre on YouTube. The Mashups are analysed as audiovisual recontextualizations that are given new meaning, e.g., via collaborative social communities or for individual promotional purposes. This is elaborated on throughout a discussion on Mashups as a mode of everyday bricolages, which are moreover discussed through a theoretical approach to Mashups as exponents of what has been called “Vernacular Creativity”. The article also argues that the novelty of Mashups is not be found in its formal characteristic, but rather in its social and communicative abilities within the YouTube community. This leads to the article’s overall argument that the main characteristic of the YouTube Mashup can be explained in terms of connectivity. It is argued that Mashups reveal a double articulation of connectivity; one that involves the social mechanisms of the Mashups, and another mode, which concerns the explicit embedding of structural connectivity that accentuates the medium-specific infrastructure of YouTube. This double articulation of connectivity is furthermore elaborated on by including Grusin and Bolter’s concept of remediation.https://doi.org/10.2478/nor-2013-0053youtubemashupsconnectivityremediationsocial mediavernacular creativity |
| spellingShingle | Simonsen Thomas Mosebo The Mashups of YouTube Nordicom Review youtube mashups connectivity remediation social media vernacular creativity |
| title | The Mashups of YouTube |
| title_full | The Mashups of YouTube |
| title_fullStr | The Mashups of YouTube |
| title_full_unstemmed | The Mashups of YouTube |
| title_short | The Mashups of YouTube |
| title_sort | mashups of youtube |
| topic | youtube mashups connectivity remediation social media vernacular creativity |
| url | https://doi.org/10.2478/nor-2013-0053 |
| work_keys_str_mv | AT simonsenthomasmosebo themashupsofyoutube AT simonsenthomasmosebo mashupsofyoutube |