ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA
The article tackles the marketing expenses in the college teaching sector, a useful tool in the management of the financial resources and expenses of the organization. The study aimed at analyzing the characteristics of the marketing expenses budget process of a higher education institution in the w...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Federal de Santa Catarina
2014-01-01
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| Series: | Revista Gestão Universitária na América Latina |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=319331138013 |
| _version_ | 1797656687483551744 |
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| author | Aléssio Bessa Sarquis Paulo Cezar de Campos Vilmar José Zaccaron Adelcio Machado Santos Alexandre Marino Costa |
| author_facet | Aléssio Bessa Sarquis Paulo Cezar de Campos Vilmar José Zaccaron Adelcio Machado Santos Alexandre Marino Costa |
| author_sort | Aléssio Bessa Sarquis |
| collection | DOAJ |
| description | The article tackles the marketing expenses in the college teaching sector, a useful tool in the management of the financial resources and expenses of the organization. The study aimed at analyzing the characteristics of the marketing expenses budget process of a higher education institution in the west region of the State of Santa Catarina, from the theoretical model proposed by Sarquis and Ikeda (2003). It is an empirical, exploratory, qualitative study, thus a case study whose field research involved deep interviews. The results showed that procedures used by the institution in the creation of the expenses budget, in the operation system of the marketing expenses, in the accounting of the expenses and in the budgetary process structured the same way as the theoretical model from Sarquis and Ikeda (2003). |
| first_indexed | 2024-03-11T17:33:16Z |
| format | Article |
| id | doaj.art-fdcbe58b980d4e669bc1d87465d789a4 |
| institution | Directory Open Access Journal |
| issn | 1983-4535 |
| language | Spanish |
| last_indexed | 2024-03-11T17:33:16Z |
| publishDate | 2014-01-01 |
| publisher | Universidade Federal de Santa Catarina |
| record_format | Article |
| series | Revista Gestão Universitária na América Latina |
| spelling | doaj.art-fdcbe58b980d4e669bc1d87465d789a42023-10-18T21:28:45ZspaUniversidade Federal de Santa CatarinaRevista Gestão Universitária na América Latina1983-45352014-01-0172266285ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDAAléssio Bessa SarquisPaulo Cezar de CamposVilmar José ZaccaronAdelcio Machado SantosAlexandre Marino CostaThe article tackles the marketing expenses in the college teaching sector, a useful tool in the management of the financial resources and expenses of the organization. The study aimed at analyzing the characteristics of the marketing expenses budget process of a higher education institution in the west region of the State of Santa Catarina, from the theoretical model proposed by Sarquis and Ikeda (2003). It is an empirical, exploratory, qualitative study, thus a case study whose field research involved deep interviews. The results showed that procedures used by the institution in the creation of the expenses budget, in the operation system of the marketing expenses, in the accounting of the expenses and in the budgetary process structured the same way as the theoretical model from Sarquis and Ikeda (2003).http://www.redalyc.org/articulo.oa?id=319331138013service marketingmarketing budgetmarketing expensescollege |
| spellingShingle | Aléssio Bessa Sarquis Paulo Cezar de Campos Vilmar José Zaccaron Adelcio Machado Santos Alexandre Marino Costa ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA Revista Gestão Universitária na América Latina service marketing marketing budget marketing expenses college |
| title | ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA |
| title_full | ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA |
| title_fullStr | ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA |
| title_full_unstemmed | ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA |
| title_short | ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA |
| title_sort | orcamento de despesas de marketing no setor de ensino superior um estudo a partir do modelo de sarquis e ikeda |
| topic | service marketing marketing budget marketing expenses college |
| url | http://www.redalyc.org/articulo.oa?id=319331138013 |
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