CRM influence on organisational performance — the moderating role of IT reliability
Purpose. This article mainly aims to verify the role of IT reliability as the factor potentially strengthening the CRM influence on organisational performance and conclude whether the IT reliability is indeed an important factor shaping the CRM ability to generate value for an organisation. Methodol...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2019-11-01
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| Series: | Engineering Management in Production and Services |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/emj-2019-0024 |