O USO DE NETWORKS NO PROCESSO DE INTERNACIONALIZAÇÃO: APLICAÇÃO A PEQUENAS E MÉDIAS EMPRESAS

Authors as Coviello and Munro (1995, 1997), Ghemawat and Ghada (2000), and Cruz-Carreon (2007) argue that there is increasing visibility and importance given to small and medium enterprises (SMEs). Some authors argue, indeed, that the growth of SMEs is recognized as a crucial factor for a nation’s e...

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Main Authors: Barbara Pagliari Levy, Mariana Cantidio Mota, Marta Barreto Wermelinger
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2010-12-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
Online Access:https://internext.espm.br/internext/article/view/98
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author Barbara Pagliari Levy
Mariana Cantidio Mota
Marta Barreto Wermelinger
author_facet Barbara Pagliari Levy
Mariana Cantidio Mota
Marta Barreto Wermelinger
author_sort Barbara Pagliari Levy
collection DOAJ
description Authors as Coviello and Munro (1995, 1997), Ghemawat and Ghada (2000), and Cruz-Carreon (2007) argue that there is increasing visibility and importance given to small and medium enterprises (SMEs). Some authors argue, indeed, that the growth of SMEs is recognized as a crucial factor for a nation’s economic development. The objective of this work is to understand how the networks can help the internationalization of SMEs. This study performs a theoretical analysis of the theory of networks, analyzing the scenarios of application, their advantages and disadvantages and published cases that help understand the implications. This study found evidence of use of networks by SMEs for their internationalization, as well as the relevance of the role of managers in the decisions of international expansion and the formation of networks. Finally, it is concluded that the development of networks has been showing increasingly valuable to SMEs.
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spelling doaj.art-fdd4d68d64e747608598b54be3ace1302022-12-22T00:12:15ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652010-12-0151508310.18568/1980-4865.5150-8395O USO DE NETWORKS NO PROCESSO DE INTERNACIONALIZAÇÃO: APLICAÇÃO A PEQUENAS E MÉDIAS EMPRESASBarbara Pagliari Levy0Mariana Cantidio Mota1Marta Barreto Wermelinger2COPPEAD/UFRJCOPPEAD/UFRJCOPPEAD/UFRJAuthors as Coviello and Munro (1995, 1997), Ghemawat and Ghada (2000), and Cruz-Carreon (2007) argue that there is increasing visibility and importance given to small and medium enterprises (SMEs). Some authors argue, indeed, that the growth of SMEs is recognized as a crucial factor for a nation’s economic development. The objective of this work is to understand how the networks can help the internationalization of SMEs. This study performs a theoretical analysis of the theory of networks, analyzing the scenarios of application, their advantages and disadvantages and published cases that help understand the implications. This study found evidence of use of networks by SMEs for their internationalization, as well as the relevance of the role of managers in the decisions of international expansion and the formation of networks. Finally, it is concluded that the development of networks has been showing increasingly valuable to SMEs.https://internext.espm.br/internext/article/view/98internacionalizaçãonetworkspequenas e médias empresas
spellingShingle Barbara Pagliari Levy
Mariana Cantidio Mota
Marta Barreto Wermelinger
O USO DE NETWORKS NO PROCESSO DE INTERNACIONALIZAÇÃO: APLICAÇÃO A PEQUENAS E MÉDIAS EMPRESAS
Internext: Revista Eletrônica de Negócios Internacionais
internacionalização
networks
pequenas e médias empresas
title O USO DE NETWORKS NO PROCESSO DE INTERNACIONALIZAÇÃO: APLICAÇÃO A PEQUENAS E MÉDIAS EMPRESAS
title_full O USO DE NETWORKS NO PROCESSO DE INTERNACIONALIZAÇÃO: APLICAÇÃO A PEQUENAS E MÉDIAS EMPRESAS
title_fullStr O USO DE NETWORKS NO PROCESSO DE INTERNACIONALIZAÇÃO: APLICAÇÃO A PEQUENAS E MÉDIAS EMPRESAS
title_full_unstemmed O USO DE NETWORKS NO PROCESSO DE INTERNACIONALIZAÇÃO: APLICAÇÃO A PEQUENAS E MÉDIAS EMPRESAS
title_short O USO DE NETWORKS NO PROCESSO DE INTERNACIONALIZAÇÃO: APLICAÇÃO A PEQUENAS E MÉDIAS EMPRESAS
title_sort o uso de networks no processo de internacionalizacao aplicacao a pequenas e medias empresas
topic internacionalização
networks
pequenas e médias empresas
url https://internext.espm.br/internext/article/view/98
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