Understanding the Characteristics of the Heta-Uma Illustration Works in the 1980s: A Case Study of Teruhiko Yumura and Yosuke Kawamura

Heta-Uma, a Japanese illustration style, was first proposed in the 1970s and flourished in the 1980s. It involves illustration that expresses a unique artistic temperament through the use of childlike and naive forms. However, such a special cultural phenomenon has not been widely explored in the li...

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Main Author: Siyu Wang
Format: Article
Language:English
Published: MDPI AG 2023-05-01
Series:Arts
Subjects:
Online Access:https://www.mdpi.com/2076-0752/12/3/90
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author Siyu Wang
author_facet Siyu Wang
author_sort Siyu Wang
collection DOAJ
description Heta-Uma, a Japanese illustration style, was first proposed in the 1970s and flourished in the 1980s. It involves illustration that expresses a unique artistic temperament through the use of childlike and naive forms. However, such a special cultural phenomenon has not been widely explored in the literature. The aim of this article is to examine the Heta-Uma works during the 1980s and reveal the role of these works’ characteristics. We conduct a case study of the two most representative Heta-Uma illustrators: Teruhiko Yumura and Yosuke Kawamura. Specifically, we analyze a total of their 514 works using the combination of quantitative and qualitative research methods. Our key findings suggest that the number and the type of Heta-Uma works changed from the early 1980s to the end of 1980s and the text in Heta-Uma works potentially plays an important role in supporting their understanding. In addition, the study demonstrates that Heta-Uma is likely to have a relationship with Japanese aesthetics. We take a first step towards understanding Heta-Uma systematically, and believe that this article complements the knowledge gap in the context of Japanese illustrations. Meanwhile, our study opens up avenues for future work, such as investigating the birth of Heta-Uma, the relationship between the works and the social impact, and the effect of Heta-Uma on the modern Japanese illustrations.
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spelling doaj.art-fddeabea922343bbab1ca90c75ea868f2023-11-18T09:12:56ZengMDPI AGArts2076-07522023-05-011239010.3390/arts12030090Understanding the Characteristics of the Heta-Uma Illustration Works in the 1980s: A Case Study of Teruhiko Yumura and Yosuke KawamuraSiyu Wang0Department of Visual Design, Kobe Design University, Kobe 6512196, JapanHeta-Uma, a Japanese illustration style, was first proposed in the 1970s and flourished in the 1980s. It involves illustration that expresses a unique artistic temperament through the use of childlike and naive forms. However, such a special cultural phenomenon has not been widely explored in the literature. The aim of this article is to examine the Heta-Uma works during the 1980s and reveal the role of these works’ characteristics. We conduct a case study of the two most representative Heta-Uma illustrators: Teruhiko Yumura and Yosuke Kawamura. Specifically, we analyze a total of their 514 works using the combination of quantitative and qualitative research methods. Our key findings suggest that the number and the type of Heta-Uma works changed from the early 1980s to the end of 1980s and the text in Heta-Uma works potentially plays an important role in supporting their understanding. In addition, the study demonstrates that Heta-Uma is likely to have a relationship with Japanese aesthetics. We take a first step towards understanding Heta-Uma systematically, and believe that this article complements the knowledge gap in the context of Japanese illustrations. Meanwhile, our study opens up avenues for future work, such as investigating the birth of Heta-Uma, the relationship between the works and the social impact, and the effect of Heta-Uma on the modern Japanese illustrations.https://www.mdpi.com/2076-0752/12/3/90Heta-UmaillustrationsJapan
spellingShingle Siyu Wang
Understanding the Characteristics of the Heta-Uma Illustration Works in the 1980s: A Case Study of Teruhiko Yumura and Yosuke Kawamura
Arts
Heta-Uma
illustrations
Japan
title Understanding the Characteristics of the Heta-Uma Illustration Works in the 1980s: A Case Study of Teruhiko Yumura and Yosuke Kawamura
title_full Understanding the Characteristics of the Heta-Uma Illustration Works in the 1980s: A Case Study of Teruhiko Yumura and Yosuke Kawamura
title_fullStr Understanding the Characteristics of the Heta-Uma Illustration Works in the 1980s: A Case Study of Teruhiko Yumura and Yosuke Kawamura
title_full_unstemmed Understanding the Characteristics of the Heta-Uma Illustration Works in the 1980s: A Case Study of Teruhiko Yumura and Yosuke Kawamura
title_short Understanding the Characteristics of the Heta-Uma Illustration Works in the 1980s: A Case Study of Teruhiko Yumura and Yosuke Kawamura
title_sort understanding the characteristics of the heta uma illustration works in the 1980s a case study of teruhiko yumura and yosuke kawamura
topic Heta-Uma
illustrations
Japan
url https://www.mdpi.com/2076-0752/12/3/90
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