The Impact of Flat and Mineral Water Consumption on the Quality of Life in Romania
The consumption of flat and mineral water has increased significantly on the Romanian market. However, consumer preferences are extremely varied, which means that they do not fully know the benefits of using water as a basic element in our daily diet. The design of this survey outlined the principle...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2020-01-01
|
| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/RO/2020/Section%203/37.pdf |
| _version_ | 1819266141039624192 |
|---|---|
| author | Steluta Radu Mihaela Constandache Liliana Nicodim |
| author_facet | Steluta Radu Mihaela Constandache Liliana Nicodim |
| author_sort | Steluta Radu |
| collection | DOAJ |
| description | The consumption of flat and mineral water has increased significantly on the Romanian market.
However, consumer preferences are extremely varied, which means that they do not fully know the benefits of using water as a basic element in our daily diet. The design of this survey outlined the principles that guide consumers when purchasing bottled water, as well as their preferences. We used a sample of respondents, selected by gender, age, residence, level of education, occupation, purchasing power. The study highlighted the types and behavior of consumers when purchasing natural mineral water, as well as consumption preferences and their opinion on the quality and benefits water on the Romanian market. Segmenting the sample of consumers according to the criteria enumerated above brings us information that the behavior of the Romanian consumer is more related to subjective criteria price, purchasing power on detrimental to the quality of the water. |
| first_indexed | 2024-12-23T20:56:33Z |
| format | Article |
| id | doaj.art-fded12df2f9246598372da4881e8cfda |
| institution | Directory Open Access Journal |
| issn | 2393-3127 2393-3127 |
| language | English |
| last_indexed | 2024-12-23T20:56:33Z |
| publishDate | 2020-01-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-fded12df2f9246598372da4881e8cfda2022-12-21T17:31:30ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272393-31272020-01-01XX1479485The Impact of Flat and Mineral Water Consumption on the Quality of Life in RomaniaSteluta Radu0Mihaela Constandache1Liliana Nicodim2University of Agriculture Sciences and Veterinary Medicine of Iasi„Carol I” Commercial College of Constanța„Ovidius” University of ConstanțaThe consumption of flat and mineral water has increased significantly on the Romanian market. However, consumer preferences are extremely varied, which means that they do not fully know the benefits of using water as a basic element in our daily diet. The design of this survey outlined the principles that guide consumers when purchasing bottled water, as well as their preferences. We used a sample of respondents, selected by gender, age, residence, level of education, occupation, purchasing power. The study highlighted the types and behavior of consumers when purchasing natural mineral water, as well as consumption preferences and their opinion on the quality and benefits water on the Romanian market. Segmenting the sample of consumers according to the criteria enumerated above brings us information that the behavior of the Romanian consumer is more related to subjective criteria price, purchasing power on detrimental to the quality of the water.http://stec.univ-ovidius.ro/html/anale/RO/2020/Section%203/37.pdfmodern marketing of water consumption |
| spellingShingle | Steluta Radu Mihaela Constandache Liliana Nicodim The Impact of Flat and Mineral Water Consumption on the Quality of Life in Romania Ovidius University Annals: Economic Sciences Series modern marketing of water consumption |
| title | The Impact of Flat and Mineral Water Consumption on the Quality of Life in Romania |
| title_full | The Impact of Flat and Mineral Water Consumption on the Quality of Life in Romania |
| title_fullStr | The Impact of Flat and Mineral Water Consumption on the Quality of Life in Romania |
| title_full_unstemmed | The Impact of Flat and Mineral Water Consumption on the Quality of Life in Romania |
| title_short | The Impact of Flat and Mineral Water Consumption on the Quality of Life in Romania |
| title_sort | impact of flat and mineral water consumption on the quality of life in romania |
| topic | modern marketing of water consumption |
| url | http://stec.univ-ovidius.ro/html/anale/RO/2020/Section%203/37.pdf |
| work_keys_str_mv | AT stelutaradu theimpactofflatandmineralwaterconsumptiononthequalityoflifeinromania AT mihaelaconstandache theimpactofflatandmineralwaterconsumptiononthequalityoflifeinromania AT liliananicodim theimpactofflatandmineralwaterconsumptiononthequalityoflifeinromania AT stelutaradu impactofflatandmineralwaterconsumptiononthequalityoflifeinromania AT mihaelaconstandache impactofflatandmineralwaterconsumptiononthequalityoflifeinromania AT liliananicodim impactofflatandmineralwaterconsumptiononthequalityoflifeinromania |