The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms
AbstractNowadays, since green consumption is widely accepted and affordable, obtaining favourable attitudes of consumers toward green purchases becomes paramount to accelerating the market penetration of ecological items. Under the planned behaviour theory and other theoretical backgrounds of attitu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2023-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2192844 |
| _version_ | 1797770303994068992 |
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| author | Nguyen Thi Hoang Yen Dung Phuong Hoang |
| author_facet | Nguyen Thi Hoang Yen Dung Phuong Hoang |
| author_sort | Nguyen Thi Hoang Yen |
| collection | DOAJ |
| description | AbstractNowadays, since green consumption is widely accepted and affordable, obtaining favourable attitudes of consumers toward green purchases becomes paramount to accelerating the market penetration of ecological items. Under the planned behaviour theory and other theoretical backgrounds of attitude formation, this study examines its determinants and the relevant underlying mechanisms. Specifically, based on the quantitative data collected from 535 Vietnamese consumers, we estimate the direct, indirect, and total effects of health consciousness, environmental concern, and online product review on attitudes toward green purchases and their interrelationships in influencing green purchase intention. Our results indicate that health consciousness and environmental concern represent an internal mechanism that significantly influences the formation of green purchase attitudes and intentions. Interestingly, health consciousness totally mediates the impact of environmental concern on attitudes towards green choices. Meanwhile, online product review functions as social stimuli that directly affect green purchase intention but do not significantly influence attitude. Overall, environmental concern and health consciousness together not only influence customers’ engagement with online product reviews but also play a more important role in forming attitudes toward green purchases and consequently, the intention to buy green products. Our findings provide insightful implications for designing communication strategies for green consumption. |
| first_indexed | 2024-03-12T21:21:20Z |
| format | Article |
| id | doaj.art-fdf10d633208433b8572e89193555981 |
| institution | Directory Open Access Journal |
| issn | 2331-1975 |
| language | English |
| last_indexed | 2024-03-12T21:21:20Z |
| publishDate | 2023-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj.art-fdf10d633208433b8572e891935559812023-07-28T20:55:15ZengTaylor & Francis GroupCogent Business & Management2331-19752023-12-0110110.1080/23311975.2023.2192844The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanismsNguyen Thi Hoang Yen0Dung Phuong Hoang1Department of Marketing, Posts and Telecommunications Institute of Technology, 122 Hoang Quoc Viet Road, Cau Giay District, Hanoi, VietnamFaculty of Marketing, National Economics University, Room 1305, Building A1, 207 Giai Phong Road, Hai Ba Trung District, Hanoi, VietnamAbstractNowadays, since green consumption is widely accepted and affordable, obtaining favourable attitudes of consumers toward green purchases becomes paramount to accelerating the market penetration of ecological items. Under the planned behaviour theory and other theoretical backgrounds of attitude formation, this study examines its determinants and the relevant underlying mechanisms. Specifically, based on the quantitative data collected from 535 Vietnamese consumers, we estimate the direct, indirect, and total effects of health consciousness, environmental concern, and online product review on attitudes toward green purchases and their interrelationships in influencing green purchase intention. Our results indicate that health consciousness and environmental concern represent an internal mechanism that significantly influences the formation of green purchase attitudes and intentions. Interestingly, health consciousness totally mediates the impact of environmental concern on attitudes towards green choices. Meanwhile, online product review functions as social stimuli that directly affect green purchase intention but do not significantly influence attitude. Overall, environmental concern and health consciousness together not only influence customers’ engagement with online product reviews but also play a more important role in forming attitudes toward green purchases and consequently, the intention to buy green products. Our findings provide insightful implications for designing communication strategies for green consumption.https://www.tandfonline.com/doi/10.1080/23311975.2023.2192844Green purchasehealth consciousnessenvironmental concernonline product reviewsustainable consumptionM31 |
| spellingShingle | Nguyen Thi Hoang Yen Dung Phuong Hoang The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms Cogent Business & Management Green purchase health consciousness environmental concern online product review sustainable consumption M31 |
| title | The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms |
| title_full | The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms |
| title_fullStr | The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms |
| title_full_unstemmed | The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms |
| title_short | The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms |
| title_sort | formation of attitudes and intention towards green purchase an analysis of internal and external mechanisms |
| topic | Green purchase health consciousness environmental concern online product review sustainable consumption M31 |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2023.2192844 |
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