Exploring the Characteristics of Innovation Adoption in Social Networks: Structure, Homophily, and Strategy

Exploring the Characteristics of Innovation Adoption in Social Networks: Structure, Homophily, and Strategy

Exploration of the characteristics of innovation adoption in the context of social network will add new insights beyond the traditional innovation models. In this paper, we establish a new agent-based model to simulate the behaviors of agents in terms of innovation adoption. Specifically, we examine...

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Bibliographic Details
Main Authors: Wei Zhang, Peng Luo, Chong Wu, Yongli Li
Format: Article
Language:English
Published: MDPI AG 2013-07-01
Series:Entropy
Subjects:
innovation adoption
homophily
network structure
adoption strategy
social networks
agent-based simulation
Online Access:http://www.mdpi.com/1099-4300/15/7/2662

Internet

http://www.mdpi.com/1099-4300/15/7/2662

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