A Study of Social Media linked MCGDM Skill under Pentagonal Neutrosophic Environment in the Banking Industry
Social media is a new observable fact in computer-based technology and neutrosophic theory. Researchers are now thinking of the power of social media in banks as it is the fastest expanding online noticeable fact and banks with poor presence in social media are facing identity crisis under uncert...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of New Mexico
2020-07-01
|
| Series: | Neutrosophic Sets and Systems |
| Subjects: | |
| Online Access: | http://fs.unm.edu/NSS/AStudyOfSocial7.pdf |
| _version_ | 1828435214172422144 |
|---|---|
| author | Nidhi Singh Avishek Chakraborty Soma Bose Biswas Malini Majumdar |
| author_facet | Nidhi Singh Avishek Chakraborty Soma Bose Biswas Malini Majumdar |
| author_sort | Nidhi Singh |
| collection | DOAJ |
| description | Social media is a new observable fact in computer-based technology and neutrosophic theory.
Researchers are now thinking of the power of social media in banks as it is the fastest expanding
online noticeable fact and banks with poor presence in social media are facing identity crisis under
uncertainty fields. Through social media we can share ideas and information through establishing
virtual networks. Initially it was evident that people used it for personal interaction with friends and
relatives but with changing time it is established that business houses and financial institutions
including Banks are using this popular technology to reach out to the prospective customers.
Especially in the banking industry digital communication is becoming most popular and powerful
as here consumers' interface is obligatory. Online communication has become a powerful medium
between banks and consumers. The power of social media is to connect and share information with
people across globe. Social Media in Indian Bank is not only a medium of advertising but it also
helps the Banks to be a part of their customers’ life as this relation involves conversation beyond
business under neutrosophic environment. The aim of this study is to find out the best social media
as per users’ preference and explore its impact on Banks’ business in pentagonal neutrosophic
(PNN) arena by increasing customer satisfaction and augment customer relationship management
in banking industry. |
| first_indexed | 2024-12-10T19:02:25Z |
| format | Article |
| id | doaj.art-fe394f90a1554eba82605550cb6d52c9 |
| institution | Directory Open Access Journal |
| issn | 2331-6055 2331-608X |
| language | English |
| last_indexed | 2024-12-10T19:02:25Z |
| publishDate | 2020-07-01 |
| publisher | University of New Mexico |
| record_format | Article |
| series | Neutrosophic Sets and Systems |
| spelling | doaj.art-fe394f90a1554eba82605550cb6d52c92022-12-22T01:36:58ZengUniversity of New MexicoNeutrosophic Sets and Systems2331-60552331-608X2020-07-013511914110.5281/zenodo.3951649A Study of Social Media linked MCGDM Skill under Pentagonal Neutrosophic Environment in the Banking IndustryNidhi Singh 0Avishek Chakraborty1Soma Bose Biswas2Malini Majumdar3Registrar, Narula Institute of Technology, Kolkata-700109, W.B, IndiaDepartment of Basic Science & Humanities, Narula Institute of Technology, Kolkata-700109, W.B, IndiaHeritage Business School, 994, Madurdaha, Chowbaga Road, Anandapur, P.O. East Kolkata Township, Kolkata-700107, West Bengal, IndiaArmy Institute of Management, Judges Court Road, Alipore, Kolkata 700027Social media is a new observable fact in computer-based technology and neutrosophic theory. Researchers are now thinking of the power of social media in banks as it is the fastest expanding online noticeable fact and banks with poor presence in social media are facing identity crisis under uncertainty fields. Through social media we can share ideas and information through establishing virtual networks. Initially it was evident that people used it for personal interaction with friends and relatives but with changing time it is established that business houses and financial institutions including Banks are using this popular technology to reach out to the prospective customers. Especially in the banking industry digital communication is becoming most popular and powerful as here consumers' interface is obligatory. Online communication has become a powerful medium between banks and consumers. The power of social media is to connect and share information with people across globe. Social Media in Indian Bank is not only a medium of advertising but it also helps the Banks to be a part of their customers’ life as this relation involves conversation beyond business under neutrosophic environment. The aim of this study is to find out the best social media as per users’ preference and explore its impact on Banks’ business in pentagonal neutrosophic (PNN) arena by increasing customer satisfaction and augment customer relationship management in banking industry.http://fs.unm.edu/NSS/AStudyOfSocial7.pdfsocial mediacustomer relationship managementcustomer satisfactionbanking industrypnn. |
| spellingShingle | Nidhi Singh Avishek Chakraborty Soma Bose Biswas Malini Majumdar A Study of Social Media linked MCGDM Skill under Pentagonal Neutrosophic Environment in the Banking Industry Neutrosophic Sets and Systems social media customer relationship management customer satisfaction banking industry pnn. |
| title | A Study of Social Media linked MCGDM Skill under Pentagonal Neutrosophic Environment in the Banking Industry |
| title_full | A Study of Social Media linked MCGDM Skill under Pentagonal Neutrosophic Environment in the Banking Industry |
| title_fullStr | A Study of Social Media linked MCGDM Skill under Pentagonal Neutrosophic Environment in the Banking Industry |
| title_full_unstemmed | A Study of Social Media linked MCGDM Skill under Pentagonal Neutrosophic Environment in the Banking Industry |
| title_short | A Study of Social Media linked MCGDM Skill under Pentagonal Neutrosophic Environment in the Banking Industry |
| title_sort | study of social media linked mcgdm skill under pentagonal neutrosophic environment in the banking industry |
| topic | social media customer relationship management customer satisfaction banking industry pnn. |
| url | http://fs.unm.edu/NSS/AStudyOfSocial7.pdf |
| work_keys_str_mv | AT nidhisingh astudyofsocialmedialinkedmcgdmskillunderpentagonalneutrosophicenvironmentinthebankingindustry AT avishekchakraborty astudyofsocialmedialinkedmcgdmskillunderpentagonalneutrosophicenvironmentinthebankingindustry AT somabosebiswas astudyofsocialmedialinkedmcgdmskillunderpentagonalneutrosophicenvironmentinthebankingindustry AT malinimajumdar astudyofsocialmedialinkedmcgdmskillunderpentagonalneutrosophicenvironmentinthebankingindustry AT nidhisingh studyofsocialmedialinkedmcgdmskillunderpentagonalneutrosophicenvironmentinthebankingindustry AT avishekchakraborty studyofsocialmedialinkedmcgdmskillunderpentagonalneutrosophicenvironmentinthebankingindustry AT somabosebiswas studyofsocialmedialinkedmcgdmskillunderpentagonalneutrosophicenvironmentinthebankingindustry AT malinimajumdar studyofsocialmedialinkedmcgdmskillunderpentagonalneutrosophicenvironmentinthebankingindustry |