Effects of Variance in Service Quality Ratings on Overall Scores of Users:
This study tested the effect of variance in service quality ratings on overall scores of users in reviews (7,210 sites, 576,449 reviews) on the well-known hotel accommodation reservation site “Rakuten Travel.” The results revealed that the overall score was lower for a hotel with higher variance in...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2024-02-01
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| Series: | Maketingu rebyu |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/5/1/5_2024.006/_html/-char/en |