THE MEDIATING EFFECT OF CUSTOMER SATISFACTION ON BEHAVIORAL INTENTIONS FOR ECOTOURISM EVIDENCE FROM BALI
This study aims to measure the effect of destination image and perceived value, as well as customer satisfaction on the tourists’ behavioral intentions in visiting the ecotourism object of Geopark Bangli. The research population is foreign tourists. The sample size was set at 179 people. The respond...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2018-09-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | http://jurnaljam.ub.ac.id/index.php/jam/article/view/1324 |
| _version_ | 1818972457898344448 |
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| author | I Putu Gede Iwan Trisna Jaya I Gusti Ngurah Widya Hadi Komang Sri Widiantari |
| author_facet | I Putu Gede Iwan Trisna Jaya I Gusti Ngurah Widya Hadi Komang Sri Widiantari |
| author_sort | I Putu Gede Iwan Trisna Jaya |
| collection | DOAJ |
| description | This study aims to measure the effect of destination image and perceived value, as well as customer satisfaction on the tourists’ behavioral intentions in visiting the ecotourism object of Geopark Bangli. The research population is foreign tourists. The sample size was set at 179 people. The respondents were selected using convenience sampling technique from tourists who already know that Geopark Kintamani Bangli is an ecotourism attraction and gets an appreciation as a world cultural heritage. The data is processed and analyzed using SEM through PLS software. The results show that destination image, perceived value, and customer satisfaction have a positive and significant effect on the Behavioral Intentions. Perceived value has a higher correlation coefficient value when it is compared to the destination image and satisfaction. This indicates that managers of the attractions object and travel must adjust the cost spent by the tourists to the advantage they get. Other indicators of the perceived value that should be the material evaluation are functional value and emotional value. This indicates that tourists who visit the place considering the service and pleasure they received during the visiting. |
| first_indexed | 2024-12-20T15:08:35Z |
| format | Article |
| id | doaj.art-fe56ae7a9fdf4aa6a2c678d6464b63a8 |
| institution | Directory Open Access Journal |
| issn | 1693-5241 2302-6332 |
| language | English |
| last_indexed | 2024-12-20T15:08:35Z |
| publishDate | 2018-09-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | Jurnal Aplikasi Manajemen |
| spelling | doaj.art-fe56ae7a9fdf4aa6a2c678d6464b63a82022-12-21T19:36:25ZengUniversity of BrawijayaJurnal Aplikasi Manajemen1693-52412302-63322018-09-0116310.21776/ub.jam.2018.016.03.09936THE MEDIATING EFFECT OF CUSTOMER SATISFACTION ON BEHAVIORAL INTENTIONS FOR ECOTOURISM EVIDENCE FROM BALII Putu Gede Iwan Trisna Jaya0I Gusti Ngurah Widya Hadi1Komang Sri Widiantari2Faculty of Economics and Business UndiknasFaculty of Economics and Business UndiknasFaculty of Economics and Business UndiknasThis study aims to measure the effect of destination image and perceived value, as well as customer satisfaction on the tourists’ behavioral intentions in visiting the ecotourism object of Geopark Bangli. The research population is foreign tourists. The sample size was set at 179 people. The respondents were selected using convenience sampling technique from tourists who already know that Geopark Kintamani Bangli is an ecotourism attraction and gets an appreciation as a world cultural heritage. The data is processed and analyzed using SEM through PLS software. The results show that destination image, perceived value, and customer satisfaction have a positive and significant effect on the Behavioral Intentions. Perceived value has a higher correlation coefficient value when it is compared to the destination image and satisfaction. This indicates that managers of the attractions object and travel must adjust the cost spent by the tourists to the advantage they get. Other indicators of the perceived value that should be the material evaluation are functional value and emotional value. This indicates that tourists who visit the place considering the service and pleasure they received during the visiting.http://jurnaljam.ub.ac.id/index.php/jam/article/view/1324Destination ImagePerceived ValueCustomer SatisfactionBehavioral Intentions |
| spellingShingle | I Putu Gede Iwan Trisna Jaya I Gusti Ngurah Widya Hadi Komang Sri Widiantari THE MEDIATING EFFECT OF CUSTOMER SATISFACTION ON BEHAVIORAL INTENTIONS FOR ECOTOURISM EVIDENCE FROM BALI Jurnal Aplikasi Manajemen Destination Image Perceived Value Customer Satisfaction Behavioral Intentions |
| title | THE MEDIATING EFFECT OF CUSTOMER SATISFACTION ON BEHAVIORAL INTENTIONS FOR ECOTOURISM EVIDENCE FROM BALI |
| title_full | THE MEDIATING EFFECT OF CUSTOMER SATISFACTION ON BEHAVIORAL INTENTIONS FOR ECOTOURISM EVIDENCE FROM BALI |
| title_fullStr | THE MEDIATING EFFECT OF CUSTOMER SATISFACTION ON BEHAVIORAL INTENTIONS FOR ECOTOURISM EVIDENCE FROM BALI |
| title_full_unstemmed | THE MEDIATING EFFECT OF CUSTOMER SATISFACTION ON BEHAVIORAL INTENTIONS FOR ECOTOURISM EVIDENCE FROM BALI |
| title_short | THE MEDIATING EFFECT OF CUSTOMER SATISFACTION ON BEHAVIORAL INTENTIONS FOR ECOTOURISM EVIDENCE FROM BALI |
| title_sort | mediating effect of customer satisfaction on behavioral intentions for ecotourism evidence from bali |
| topic | Destination Image Perceived Value Customer Satisfaction Behavioral Intentions |
| url | http://jurnaljam.ub.ac.id/index.php/jam/article/view/1324 |
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