THE MEDIATING EFFECT OF CUSTOMER SATISFACTION ON BEHAVIORAL INTENTIONS FOR ECOTOURISM EVIDENCE FROM BALI

THE MEDIATING EFFECT OF CUSTOMER SATISFACTION ON BEHAVIORAL INTENTIONS FOR ECOTOURISM EVIDENCE FROM BALI

This study aims to measure the effect of destination image and perceived value, as well as customer satisfaction on the tourists’ behavioral intentions in visiting the ecotourism object of Geopark Bangli. The research population is foreign tourists. The sample size was set at 179 people. The respond...

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Bibliographic Details
Main Authors: I Putu Gede Iwan Trisna Jaya, I Gusti Ngurah Widya Hadi, Komang Sri Widiantari
Format: Article
Language:English
Published: University of Brawijaya 2018-09-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Destination Image
Perceived Value
Customer Satisfaction
Behavioral Intentions
Online Access:http://jurnaljam.ub.ac.id/index.php/jam/article/view/1324

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