The role of communication in the market research process
Through communication, man initiates creativity, develops ideas, and exchanges information, makes acquaintances and affects the world spatially and temporally. Good communication is the key to success and is very important for the survival and development of any company. Communication is one of the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Institute of Serbian Culture Priština, Leposavić
2023-01-01
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| Series: | Baština |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2023/0353-90082360247Q.pdf |
| _version_ | 1797666817071644672 |
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| author | Đelošević Ivana D. Spasojević Branka G. |
| author_facet | Đelošević Ivana D. Spasojević Branka G. |
| author_sort | Đelošević Ivana D. |
| collection | DOAJ |
| description | Through communication, man initiates creativity, develops ideas, and exchanges information, makes acquaintances and affects the world spatially and temporally. Good communication is the key to success and is very important for the survival and development of any company. Communication is one of the key elements in market research for the reason that access to information and research methods are largely dependent on techniques and methods of business communication. An efficient and effective business communication has essential importance for the success of companies in today's business environment. The aim of this work is to determine the role of communication in the market research process through analysis and research. |
| first_indexed | 2024-03-11T20:03:59Z |
| format | Article |
| id | doaj.art-fe60d8297dc94a61b2823866d378c9a4 |
| institution | Directory Open Access Journal |
| issn | 0353-9008 2683-5797 |
| language | English |
| last_indexed | 2024-03-11T20:03:59Z |
| publishDate | 2023-01-01 |
| publisher | Institute of Serbian Culture Priština, Leposavić |
| record_format | Article |
| series | Baština |
| spelling | doaj.art-fe60d8297dc94a61b2823866d378c9a42023-10-04T08:23:57ZengInstitute of Serbian Culture Priština, LeposavićBaština0353-90082683-57972023-01-0120236024726310.5937/bastina33-450450353-90082360247QThe role of communication in the market research processĐelošević Ivana D.0https://orcid.org/0000-0002-0566-9294Spasojević Branka G.1https://orcid.org/0000-0002-0153-1909Akademija strukovnih studija kosovsko metohijska, Leposavić, SerbiaAkademija strukovnih studija kosovsko metohijska, Leposavić, SerbiaThrough communication, man initiates creativity, develops ideas, and exchanges information, makes acquaintances and affects the world spatially and temporally. Good communication is the key to success and is very important for the survival and development of any company. Communication is one of the key elements in market research for the reason that access to information and research methods are largely dependent on techniques and methods of business communication. An efficient and effective business communication has essential importance for the success of companies in today's business environment. The aim of this work is to determine the role of communication in the market research process through analysis and research.https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2023/0353-90082360247Q.pdfbusiness communicationmarketresearch processresearch methodologysources |
| spellingShingle | Đelošević Ivana D. Spasojević Branka G. The role of communication in the market research process Baština business communication market research process research methodology sources |
| title | The role of communication in the market research process |
| title_full | The role of communication in the market research process |
| title_fullStr | The role of communication in the market research process |
| title_full_unstemmed | The role of communication in the market research process |
| title_short | The role of communication in the market research process |
| title_sort | role of communication in the market research process |
| topic | business communication market research process research methodology sources |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2023/0353-90082360247Q.pdf |
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