Is broad bracketing always better? How broad decision framing leads to more optimal preferences over repeated gambles
The effect of choice bracketing — the consideration of repeated decisions as a set versus in isolation — has important implications for products that are inherently time-sensitive and entail varying levels of risk, including retirement accounts, insurance purchases, and lottery preferences. We show...
Main Authors: | Elizabeth C. Webb, Suzanne B. Shu |
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Format: | Article |
Language: | English |
Published: |
Cambridge University Press
2017-07-01
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Series: | Judgment and Decision Making |
Subjects: | |
Online Access: | http://journal.sjdm.org/17/17317/jdm17317.pdf |
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