Can location factors moderate the effects of the demographic composition of SME’s owner managers on the rate of mobile marketing technology (MMT) adoption?

Can location factors moderate the effects of the demographic composition of SME’s owner managers on the rate of mobile marketing technology (MMT) adoption?

Extant scholarly inquiries focused predominantly on the influence of demographic physiognomies of SMEs’ owner-managers on MMT adoption, with dearth recourse to how the proxies of location factors such as workforce diversity and knowledge centres moderate and describe such relationship. To bridge tha...

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Bibliographic Details
Main Authors: Sunday C. Eze, Hart O. Awa, Vera C. Chinedu-Eze, Anthony Eniola
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2023-01-01
Series:PLoS ONE
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10470874/?tool=EBI

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