Evaluation of the Strategy Implementation Obstacles in Tourism Industry
The tourism policymaking formulated through tourism development acts and national and/or regional comprehensive plans, is an important tool for strategic development of tourism. However, challenges in the execution phase often hinder attaining the stated goals. The present research, as an empirical...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2014-11-01
|
| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_1099_e6ebed85d24e6d69b8fb74a7e9e7cc59.pdf |
| Summary: | The tourism policymaking formulated through tourism development acts and national and/or regional comprehensive plans, is an important tool for strategic development of tourism. However, challenges in the execution phase often hinder attaining the stated goals. The present research, as an empirical study aims to evaluate and prioritize these obstacles. A total 16 factors were drawn from the previous studies and experts’ views, and hence offered in a questionnaire to senior consultants and experts of Iran Cultural Heritage, Handicrafts and Tourism Organization (ICHHTO) to be prioritized. Findings from Fuzzy TOPSIS showed that improper resource allocation, unclear executive policies, inefficient communication systems, and unsuitable facilities and accommodations are the frontrunner obstacles in the way of proper strategy implementation in tourism industry. : . |
|---|---|
| ISSN: | 2322-3294 2476-597X |