Brand audit and investigating the relationship between audit indicators in hospitality industry (A case of study: Shiraz Homa Hotel)
Regarding to some probable fluctuations in brand performance during its life cycle, in different periods of time a precise audit of brand healthy performance should be performed. Numerous evidences show that attention paid to brand audit by most local businesses is not sufficient and there is not an...
Main Authors: | fariborz rahimnia, mahdi najafi siahroodi |
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Format: | Article |
Language: | fas |
Published: |
University of Isfahan
2014-03-01
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Series: | تحقیقات بازار یابی نوین |
Subjects: | |
Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-675-1&slc_lang=en&sid=1 |
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