LAS PRINCIPALES RAZONES DE LA ADOPCIÓN DE LA RESPONSABILIDAD SOCIAL CORPORATIVA EN LOS ESTABLECIMIENTOS HOTELEROS

Today's society demands that organizations and companies recognize their ability to cause serious negative environmental impacts in their slopes social, natural and economic. This paper analyzes the organizational culture change of managers of hotel that establishments meet the requirements of...

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Main Authors: Beatriz Palacios Florencio, Isabel María Rosa Díaz, Mario Castellanos Verdugo
Format: Article
Language:English
Published: Facultad de Ciencias Sociales y Jurídicas, Universidad de Jaén 2016-12-01
Series:Revista de Estudios Empresariales. Segunda Época
Subjects:
Online Access:http://revistaselectronicas.ujaen.es/index.php/REE/article/view/2997/2660
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author Beatriz Palacios Florencio
Isabel María Rosa Díaz
Mario Castellanos Verdugo
author_facet Beatriz Palacios Florencio
Isabel María Rosa Díaz
Mario Castellanos Verdugo
author_sort Beatriz Palacios Florencio
collection DOAJ
description Today's society demands that organizations and companies recognize their ability to cause serious negative environmental impacts in their slopes social, natural and economic. This paper analyzes the organizational culture change of managers of hotel that establishments meet the requirements of the Corporate Social Responsibility (CSR). Factor Analysis provides the statistical methodology to adequately extract the main motives and reasons for the adoption of CSR in the hotels. The study derives the importance of investing in CR activities to increase the probability that a customer service experience becomes a positive result.
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spelling doaj.art-fee2c567f4164e91b04d417ea57683c02022-12-22T01:12:37ZengFacultad de Ciencias Sociales y Jurídicas, Universidad de JaénRevista de Estudios Empresariales. Segunda Época0213-89641988-90462016-12-012Número 2/2016173110.17561/ree.v0i2.2997LAS PRINCIPALES RAZONES DE LA ADOPCIÓN DE LA RESPONSABILIDAD SOCIAL CORPORATIVA EN LOS ESTABLECIMIENTOS HOTELEROSBeatriz Palacios Florencio0Isabel María Rosa Díaz1Mario Castellanos Verdugo2Universidad Pablo de OlavideUniversidad de SevillaUniversidad de SevillaToday's society demands that organizations and companies recognize their ability to cause serious negative environmental impacts in their slopes social, natural and economic. This paper analyzes the organizational culture change of managers of hotel that establishments meet the requirements of the Corporate Social Responsibility (CSR). Factor Analysis provides the statistical methodology to adequately extract the main motives and reasons for the adoption of CSR in the hotels. The study derives the importance of investing in CR activities to increase the probability that a customer service experience becomes a positive result.http://revistaselectronicas.ujaen.es/index.php/REE/article/view/2997/2660Corporate Social ResponsibilitySustainable DevelopmentStakeholdersManager
spellingShingle Beatriz Palacios Florencio
Isabel María Rosa Díaz
Mario Castellanos Verdugo
LAS PRINCIPALES RAZONES DE LA ADOPCIÓN DE LA RESPONSABILIDAD SOCIAL CORPORATIVA EN LOS ESTABLECIMIENTOS HOTELEROS
Revista de Estudios Empresariales. Segunda Época
Corporate Social Responsibility
Sustainable Development
Stakeholders
Manager
title LAS PRINCIPALES RAZONES DE LA ADOPCIÓN DE LA RESPONSABILIDAD SOCIAL CORPORATIVA EN LOS ESTABLECIMIENTOS HOTELEROS
title_full LAS PRINCIPALES RAZONES DE LA ADOPCIÓN DE LA RESPONSABILIDAD SOCIAL CORPORATIVA EN LOS ESTABLECIMIENTOS HOTELEROS
title_fullStr LAS PRINCIPALES RAZONES DE LA ADOPCIÓN DE LA RESPONSABILIDAD SOCIAL CORPORATIVA EN LOS ESTABLECIMIENTOS HOTELEROS
title_full_unstemmed LAS PRINCIPALES RAZONES DE LA ADOPCIÓN DE LA RESPONSABILIDAD SOCIAL CORPORATIVA EN LOS ESTABLECIMIENTOS HOTELEROS
title_short LAS PRINCIPALES RAZONES DE LA ADOPCIÓN DE LA RESPONSABILIDAD SOCIAL CORPORATIVA EN LOS ESTABLECIMIENTOS HOTELEROS
title_sort las principales razones de la adopcion de la responsabilidad social corporativa en los establecimientos hoteleros
topic Corporate Social Responsibility
Sustainable Development
Stakeholders
Manager
url http://revistaselectronicas.ujaen.es/index.php/REE/article/view/2997/2660
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